Google Caffeine Takes Full Effect On The Google Index

Not everything Google does succeeds. In fact, some of the things Google does are downright ridiculous.

Also, I would say Google is not good at marketing. That actually could become a problem someday… if anyone ever comes up with a competitive tool that is anywhere near in the league with Google’s main applications.

But I will say this… Google is obsessed with moving forward.

Case in point is “Google Now Fully Caffeinated“.

Google has basically revamped their entire indexing engine to be faster and include more of the real-time web.

The thing about this move is… with 60+% market share, this really was totally unnecessary. They already had the more effective indexing engine.

Google is always looking out the front window.

This fact is highlighted against the news that “Bing’s Cashback Program Shuttered.”

Who knows why Bing is canceling this cashback program. But it looks like they can’t even buy search traffic.

It makes Bing look like they are staring out the back window and regretting where they came from.

Here are the rest of the news stories that jumped out at me:

Google Local Tags for Ads Now Available Nationally

For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.

What’s the ROI of Twitter? Acquisition Might Finally Answer That Question

Trendly is now closed to new customers, but according to its site, the service offered some pretty cool analysis. Stuff you can actual use!

Google Now Fully Caffeinated

The Official Google blog says

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Bing’s Cashback Program Shuttered

As part of this “test-and-learn” mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.

Will Twitter’s New URL Shortener Hurt SEOs?

Twitter announced they will be wrapping all links through their own URL shortener. So if you post a URL, it will automatically be shortened and passed through http://t.co/ as a URL.

This post was written by

Sage Lewis – who has written 333 posts on SageRock Digital Marketing Blog.
My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: http://twitter.com/sagerock My YouTube Channel is: http://www.youtube.com/sagerock