Getting Excited About SES New York

I’ve been spending the morning working on my presentation for Search Engine Strategies New York. I’ll be speaking on a panel that will examine advanced key phrase ideas and strategies. It’s on Thursday at 10:30.

Rocky wrote about my panel here as well: SageRock at SES New York

I was excited about this panel because key phrase research is something the entire SageRock team has been studying a great deal. So often search marketers rely on one tool to give them all of their key phrase research data. But there is a lot more information available to us these days than any one tool provides.

So, I asked to participate on that panel. It was the one panel where I felt I had a new perspective to offer.

I’m going to look at a couple tools that are fairly non-traditional for key phrase research. And then I’m going to take a look at some key phrase studies we’ve done internally.

It’s a big panel. There are six speakers. Usually a panel has 3 or 4. This panel includes people from Google, Microsoft and Ask.

The information will be quite varied from one panelist to the next. I’m quite sure it will prove really interesting.

So, if you are going to SES New York consider checking out the “Advanced Keyword Research” panel on Thursday, March 26, 2009 from 10:30am-11:45am. You’ll be glad you did.

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