One of the changes going in the local business listing with all the search engines and local website directories (like Yelp or Local.com) is that the number of locations is on the rise. Most local businesses will not be able to keep up with all the locations they need to update and maintain.

When it comes to mobile marketing, application developers will decide which database they want to use, therefore, the more locations that are updated and maintained the better for the local business.

People will be searching from their mobile devices while they are about town and Google will not be the only option in the mobile space. I believe you have to consider many other possibilities than only Google to include mobile marketing as part of your local business strategy.

If you add that Twittering will become an addon to local business listings, the potential of dissatisfied customers walking out the door and Twittering or writing a review will add to the burden for local businesses to manage these listings.

Something we recently read at KillerStartUps are companies that are offering a low cost service to update then manage these listings for companies. You can read about this at KillerStartUps here:

http://www.killerstartups.com/Search/smartfindslocallisting-com-be-found-online

It is a changing world and the local business will benefit. There will be some adjustment to this space needed.

Good information from your post.