So when I can’t think of a topic to write about I just start posting emails I get.
This particular email was from Greg last night. It was titled: Facebook Low Hanging Fruit.
It all has to do with the “Invite Friends” section of your Facebook page:
This is an area I never think to touch. But why the hell not!?
Greg wrote this:
I dug into this a bit and found that I do have some that might be good to connect with us. Even people that had connected with posts, but hadn’t actually become a fan of our page.
- People in our industry or related
- Current/Former clients
- Friends who have some connection to SageRock or things we’ve done
- Former employees who left on good terms
I didn’t have many, but decided to invite those that made sense. 30 minutes later and we have 4 new likes!
What that equals for us is more qualified reach (friends of fans) and it’s basically like getting a free list that we can market to!
The goal here is not to just SPAM everyone that is one of our FB friends. The goal is to do so strategically.We only want to target people who would likely become fans. Not so much because we care about whether they are or not but because of how we can market to their followers. This is just like email through and through with our objectives. These “Likes” = Marketing Lists that we don’t have to pay for!!
What he says in that last paragraph is essential. You only want to invite people you think would likely become fans because of how you would be represented to their friends.
This is crucial, I think. If you invite someone who has a negative impression of you that negative feeling could ripple throughout their friends.
Greg then created a Google spreadsheet that he shared with the office. Each person in the office has a sheet of their own. Each person’s sheet has these headings:
Person Invited | Relationship | Date Invited | Date Liked
He set this up so that there is no conflicting invitations across the people at SageRock.
The spreadsheet is awesome because it lets you track the success of this process.
This is yet another example of the continued amazing pushes the SageRock team are making into the world of social media. Nice thinking, Greg!