There are still pockets of the business community that are suspect of Facebook.
I literally just scratched my head over that last sentence.
But I think I understand.
First, certain businesses are slow to move. Certain geographies are slow to move.
“I’ve bought print ads. I’ll always buy print ads.”
Earlier this week when I spoke at the American Marketing Association in Cleveland I took a poll of the 60 people in the room:
- How many of you have used the Yellow Pages to make a purchase or look up a business in the last week?
- How many of you have bought a product from a newspaper ad you saw in the last week?
- How many of you have bought a product from a TV ad you saw in the last week?
- How many of you have bought a product from a magazine ad you saw in the last week?
- How many of you have looked up or researched a business on Google in the last week?
No one raised their hand for any of the questions except the last one. 50 out of 60 raised their hands for the Google question.
Some businesses are not making the connection of what we are doing in our personal lives and comparing it to what we do in our business lives.
We somehow think they are different.
A guy came up to me at the end of the session and said that his wife is starting a business selling high-end fashion items. “These people are not on Facebook,” he said.
Do you know how many times I’ve heard that statement?
I showed him the 2.1 million people, ages 18 and over in the United State that like:
- Coach, Inc.
- Ralph Lauren Corporation
- Louis Vuitton
- Yves Saint Laurent
- Land Rover
- Oscar de la Renta,
And how I can easily target just that audience:
I’m not sure if I convinced him or not.
I can do that for any industry, any business and virtually any country.
The only people that are not on Facebook are people that are too old or too poor to get access. If that’s your demographic then you’re right. I can’t help you.
What I can tell you is that SageRock has been working really hard in this area over the years.
We have been working in a wide variety of industries and specializations.
What I can also tell you is that people that can’t make Facebook work don’t know how to use Facebook. It really is just that simple.
Google AdWords is the same way.
Every time someone comes to me and says they’ve tried pay per click advertising and it didn’t work has been doing it wrong. Their campaigns aren’t set up right and their calls to action are wrong.
If advertising works for your business, i.e., it’s worthwhile when people know you exist, there is a place for Facebook and paid search in your business.
I wanted to put together a few Facebook case studies of companies we’ve worked with on Facebook. These are all 2012 examples.
I’ve intentionally picked B2B companies for these Facebook case studies. These aren’t consumer-based companies. These are industrial and business services companies.
595% Increase In Likes
This first image is pretty dramatic. The yellow line is likes. This is a campaign we did for helping this company get a larger reach.
We didn’t buy artificial fans. We targeted very specific people that had an interest in this company’s area of expertise. We just needed to get more people in the mix so that our chances of people talking about them would increase.
More fans by itself is not a great goal. But sometimes you need some fans just to get the ball rolling.
Another Facebook Case Study Increasing Reach
This screenshot is interesting because of that middle area. The yellow line is total reach. The greenish area is engagement – people talking about the company.
The middle area was when the company didn’t have us doing anything. The entire page came to a crashing halt.
The yellow line on the right is us getting back into the page and starting a conversation again.
I will say that keeping momentum going is easier than getting it started. It’s going to take little time to get it back to where it was. But we’ll get there.
Here’s a report that does a nice job of showing it all together:
This company is great because they really are getting it.
They are increasing their fans significantly and they are creating a really vibrant conversation.
Likes are up over 1000% and you can see that the greenish line area is all about engagement.
This company is getting people talking and excited about the company.
This particular company is really fun to watch and work with.
And here’s a Facebook case study of a client we just started on this week:
3 days ago they had 22 fans. You need 30 fans to be able to get into the Facebook Insights.
We are now at 77 fans and people talking about the page are up 1166%.
No one was talking about them on Monday of this week. We now have 76 people talking about them today. Not too shabby.
I’m very proud of the Facebook work that goes on here at SageRock.
If you need help with your social media campaigns I’d love to talk to you about how we might be able to help.
Oh, and just before I pushed publish, Greg came over to me to show me our Facebook posts on our page:
Greg’s statement was, “Have you ever seen anything like that?”
Virality is the percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.
Getting 44% of people to do something with your post is… astounding.
That’s Greg’s handy-work. Nice work, man!
If you are interested in talking to us about how we might help you with Facbook you can call us at: 330-379-9000 ex 5010.
Or you can fill out this form: