I’m at lunch at Content Marketing World listening to the cool Shotgun sessions.

I like these because they force the speakers to be really concise. It’s like Twitter for speaking.

If I can share one point from the conference it would be this: Content Marketing is hard.

Content marketing is the thing that will require endless, persistent discipline.

Good content marketing not only requires you to be smart, clever and innovative. It also requires you to be consistent.

You have to consistently put out great content on a regular basis for years!

It’s so easy to skip a day, or two, or three or a week. And there goes your audience.

And this is how content marketing becomes your secret weapon.

Content marketing is the thing your competitors are not willing to do.

Doing the hard thing is what will separate you from your competition. That’s because they are less disciplined than you. They can’t keep up with your endless barrage of great content.

And that’s how you will slowly but surely steal all your competitor’s customers.

Content marketing is your secret, relentless weapon.

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