It’s now noon on Monday and I haven’t put out my blog post for the day.
And last week I made a weak attempt of trying to build a discussion around my one post on WebComm.
It’s happening again.
And it happens cycle after cycle in this business. I repeat the same thing over and over and over again.
We get busy and I start producing.
I spent the morning in a very interesting client meeting. 8am-11:00am on Monday morning.
I loved it and I think I contributed to the discussion. But that’s the problem.
I love it, people ask me to do it. I feel guilty saying no. And so I end up producing.
I get caught up in production and I stop marketing. Or I get caught up in sales and I stop marketing.
Sales and production are roads that come to an end. They are key to the overall process. But they stop growth.
Even working on closing a sale is a time when I’m not getting more people into the sales funnel.
You would think I would learn. But I repeat this time and time again.
I think it’s mostly because we get busy and I see other people getting slammed with work. If I don’t help I look like a selfish, lazy person. That’s how I imagine internal people think of me in those times of production need.
From noon until I quit working today is the end of my marketing time.
I’m teaching all day tomorrow and I’m traveling the rest of the week. Marketing will become an aside project that maybe will get done. And at best will be done with little thought (aren’t you excited to read the rest of the week’s blog posts).
This is my major fault in business. I blame all business stagnation and failings on this one aspect. I quit marketing because we get busy and I start producing. It’s the #1 mistake of our business and I repeat over and over again.
But at least I am aware of it. Every business cycle I try to deal with it. I try to make it a little better than the last time. Maybe this cycle I’ll finally figure it out. But I’m not off to a great start. That said, I’ve really focused on making blogging a major priority so I’ve built some systems to make it easier to keep up with.
I bring this up because I wonder if you know what your great weaknesses are. Do you know what is holding you back? From making your life or your business better?
If you are up for it I’d love to hear them in the comments below.