I’m at the Online Marketing Summit this week in San Diego.

Every show I go to always seems to have a theme:

• Mobile
• Social
• Landing Pages

This show seems to be all about the customer… about understanding, deeply understanding the person that comes to your Web presences (your site, Facebook, Twitter, email, etc.)

The message I’m hearing over and over again by large brand managers and consultants is resoundingly clear: Know your customer and give them what they want, absolutely.

I’ve heard someone who did an entire presentation on “love.” That’s not a normal theme at a business conference. But what was funny was she said, “I know this is common sense, but…” I don’t think “loving” your customer is common sense. I have never heard that come up at a corporate meeting once.

But make no mistake, we are in the era of the individual. The customer is in control and can make your brand explode (think Apple) or implode (think Susan G. Komen).

The influence of the customer is undeniably potent. And I don’t see it doing anything but getting stronger.

Genuinely care about your customer or face the consequences. It’s sounds like blackmail when I write that. But it’s not. We have a quid pro quo with our customers. They give us money and we give them something in return. If they don’t like what we are giving them they just won’t give us any money. That’s all. It’s actually quite fair. Fairer than it has ever been before.

The difference now is that individuals are able to unite instantly and are given a loud megaphone to have their say.

So how do you give your customers what they want?

You can do studies of your ideal customer. You can look at your ideal customers that have bought in the past and build out a target market.

But none of that is going to tell you what they truly want.

You only can get that information one way: Listening.

Social media works both ways. Your customers have a very public platform to discuss your products and services. But that gives you an amazing opportunity. You can actually listen to what they have to say.

Not only can you listen, you have to listen.

We are moving away from a content-centric web to a social-centric web. Again, dictated by the end-user.

We are getting to a point that if people aren’t talking about your company online it is likely because you aren’t worth talking about. And that’s a fate worse than being talked poorly about. You are inconsequential.

The era of the customer – Truly a new concept because now the customer has power.

Post from: SageRock Digital Marketing

The new thing: Your customer

But it has a lot to do with marketing (and other things) so… what the hell.

This is a question I’ve actually been asking myself about my own company.

Is it possible to double the size of your company in a year, and if it is possible, how do you do it?

First, I would say that doubling the size of your company is definitely possible in one year. It happens quite a bit.

Here is the list of Inc’s top fastest growing companies.

Growing 1000% in a year (not just 100%) is very possible.

So if it is possible then how do you do it?

If you are a new company this article isn’t for you. It’s quite possible you will double your size in one year simply because you are starting from near zero.

My audience is companies like mine. Companies that have been doing OK for multiple years. But have not had a huge jump in growth.

Quite honestly I’m ready to grow.

I’ve spent the last decade learning how to run an agency, how to provide the most effective service for my clients, how to be a business person. Now I’m ready to move.  

It has become very clear in my mind what I want out of my business. I want to be a $3 million company.

I don’t plan on getting there this year. But I see no reason what-so-ever that I can’t be there in 2013 or 2014.

But if doubling your company hasn’t happened in 5 – 10 years what will make this year different?

There’s only one way to do it. Do something you haven’t done so far.

The other thing to remember is to not stop doing what is working up to this point.

I know what has worked up until now for me:

• Blogging
• Videos
• Speaking
• Tweating

I definitely will not stop those things. But I definitely will add to the list.

Over the years I have had the opportunity to work with many different kinds of companies. There is one common trait I have noticed:

Companies are primarily either sales-based or marketing-based. They rarely, if ever, are good at both.

That’s the case with my company. We are marketing-based. We (I) are terrible sales people.

This is a fundamental problem for companies. For my company.

If you get all your new customers strictly from sales or strictly from marketing you are expending too much energy.

You have to work much too hard by not becoming at least adequate at the other discipline.

Sales and marketing are like the ying and yang, ebony and ivory. You need one with the other.

I strongly believe that if you look at your company and can see that you are significantly either a sales-based or marketing-based company, with little capability on the other side you are likely nowhere near as optimal a company as you could be.

Show me a company that is good at both and I’ll show you a company that is successful.

Show me a company that is good at one or the other and I’ll show you a company struggling.

Show me a company that is not really good at either and I’ll show you a company that is in business by mere luck.

Post from: SageRock Digital Marketing

How to double the size of your company in one year

I wanted to talk to him about the Google Panda Update. It’s something we have spent a lot of time thinking about here at SageRock. Greg, in particular, has a ton of experience analyzing how the Google Panda Update has effected sites.

So, sit back and enjoy all the discomfort and love as I accost Greg on what he knows about the Google Panda Update in this video:

www.youtube.com/watch?v=2pQhbNGlex4

Post from: SageRock Digital Marketing

A Surprise Attack Interview with Greg

This video aims to inspire you into trying search marketing. It also could be good to give to an executive that is on the fence about trying search marketing.

www.youtube.com/watch?v=c5YVCsVUCI0

Here are the links to the resources I referred to in the video:

http://www.google.com/ads/innovations/

http://www.marketingpilgrim.com/2012/01/online-ad-spending-to-top-print-in-2012.html

http://searchengineland.com/infographic-the-top-three-us-search-engines-99036

Post from: SageRock Digital Marketing

Why Search Engine Marketing Matters

I would say that Martin Luther King Jr. is probably my greatest American hero. We are so fortunate that he lead the civil rights movement instead of a person like Malcolm X. We would likely be living in a much more angry and violent country today if that had been the case.

MLK Jr.’s message of love and non-violent resistance had incredibly powerful and long-lasting positive consequences.

But the fact of the matter is: the movement would have never been as successful had it not been for the marketing.

Here’s what I mean:

Rosa Parks was the crucial opening the civil rights movement needed.

She, of course, was the incredibly brave woman who refused to sit in the back of the bus on December 1, 1955 in Montgomery, Alabama.

This was so incredibly fortunate because she didn’t yell, fight, curse. She just sat there.

This wasn’t the first time someone tried to stand up for herself. But it was the first time that people decided to use the moment as a jumping off point for what became the Montgomery Bus Boycott.

The power of this all was the speed and precision at which everything happened:

• Thursday, December 1 – Rosa Parks refuses to move out of her seat.
• Friday evening, December 2 – she is bailed out of jail.
• Friday night, December 2 - Alabama State College professor Jo Ann Robinson stayed up all night mimeographing over 35,000 handbills announcing a bus boycott.
• Sunday, December 4 – plans for the Montgomery Bus Boycott were announced at black churches in the area, and a front-page article in The Montgomery Advertiser helped spread the word.
• Monday, December 5 – the WPC distributed the 35,000 leaflets. The handbill read, “We are…asking every Negro to stay off the buses Monday in protest of the arrest and trial … You can afford to stay out of school for one day. If you work, take a cab, or walk. But please, children and grown-ups, don’t ride the bus at all on Monday. Please stay off the buses Monday.”

I would like you to notice that this happened over the weekend. If they had said, “We’ll get to this Monday,” the initiative would have been lost. They pounced so aggressively on this and worked more intensely over the weekend than most people ever work all week long.

This was all carefully prepared and ready to go. It was a marketing plan that was locked and loaded. Rosa Parks wasn’t the first person to be arrested for sitting in a white person’s seat. But she was the best.

From here: Montgomery Bus Boycott – Wikipedia, the free encyclopedia

When 15-year-old Claudette Colvin was arrested early in 1955 for refusing to give up her seat to a white man, E.D. Nixon thought he had found the perfect person, but the teenager turned out to be pregnant. Nixon later explained, “I had to be sure that I had somebody I could win with.” Parks, however, was a good candidate because of her employment and marital status, along with her good standing in the community.

This was a marketing campaign carefully crafted.

I could do this article through the entire civil rights movement. It was not ad hoc. It was orchestrated, carefully and precisely. It was meant to win the hearts and minds of people (which, incidentally, is a phrase I stole from the U.S. government – some of the best marketers on the planet).

Marketing. Brilliant psychologically-based marketing is at the core of every great movement in the history of humanity. If we had enough written documentation I’m quite sure I could do this article on Jesus and the rise of Christianity.

So what’s the point of this?

You must ask yourself what you are doing to win the hearts and minds of your customers and clients.

I can hear the bull crap excuses that are going off in your head:

• “I sell commodities – no one needs or wants to love what I sell.”
  Got Milk?
  
• “I sell industrial equipment – these people just want facts and figures.”
  So does Caterpillar:
  
•  ”I just sell a small part of a much larger product.”
  Tell that to DTS, the company specializing in digital surround sound formats:
  

If you want to stay small and irrelevant please… just keep telling people the features and benefits of why they should buy your product. The civil rights movement could have done that all day too. But it would have never taken off like it did the moment Rosa Parks (perfect Rosa Parks) sat down in that seat.

Post from: SageRock Digital Marketing

Martin Luther King Jr. and Marketing

I’m unbelievably turned on. Horny might be a little strong. But I’m on fire. I am in love with the world, this place, humanity. I’m just in love. In love with the whole fucking world.

It all has to do with the the extreme beauty I have been immersed in.

I was at Surrender Night Club last night. This isn’t a picture from last night specifically. But it might have as well have been. Everyone, I swear to God, looked like this:

And if that wasn’t enough, the club looked like this:

At least that’s what the outside, poolside looked like. The inside looked like this:

(You might notice the pole dancers that they throw in just in case everything else wasn’t enough to make your head explode in ecstasy.)

But that was just last night from 10pm to 4 am.

The entire Consumer Electronics Show is gorgeous.

It’s like this:

I’ve been surrounded by so much beauty that I can feel it in my chest. You don’t need drugs or alcohol. The sights, sounds and smells are intoxicating. It’s a constant swirling dreamworld.

This is not my typical position on marketing. I’m usually the guy advocating for content and conversions. I don’t care what it looks like as long as it makes money.

But I’m definitely evolving on this.

• If you just tell them the features and benefits they will buy from you once.
• If you can make people fall in love with you they will buy from you forever.

We always must remember that we are emotional creatures that happen to think. It is not the other was around. The frontal lobes of our brain are just an upgrade to the base model of the brain that other animals have. We are not robots or computers that simply process and analyze numbers. Our emotions and soul, if you will, make us different and very hard to replicate into artificial intelligence.

One of the more visually interesting things of the CES show has been large images of beautiful people on the sides of the massive booths. These are similar to images you might see at the mall. But the difference is at the mall these pictures are usually featuring the cloths. I realize now that those mall images could be of people wearing anything. It’s just convenient for those stores that they happen to sell cloths… so they put their models in them.

CES made me realize that they are actually selling sex, desire, love and beauty.

None of the models in the consumer electronics shows are using the laptop or watching the TV. They are just looking happy and beautiful. They make me feel something.

What this means to you:

How often have you put a booth up at a tradeshow and filled the booth walls with bullet points and facts? I’ve done it. You never once saw the big players do that at this show.

There are thousands of booths at CES. There are many small players here. Every time I walked by a booth that was filled with words and pictures of computers on the walls I suddenly felt like I was in a flea market. It felt dirty and small.

The companies that looked big used large sweeping colors and images of people looking happy.

How much real estate of our Web sites is dedicated to facts, figures and why we are the best? So often our Web sites do nothing to make people feel anything.

By not paying attention to your customers’ emotions and only playing to their analytical side of their brain we are not talking to the full human. In fact, we are actually just talking to a small percentage of the human.

Post from: SageRock Digital Marketing

The Critical Importance of Beauty In Your Web Marketing

A note from Sage:

I just want to quickly say that I don’t believe I’ve had the opportunity to meet Duncan before he pitched this idea to me. He wrote me a nice email that was clearly written to me (not a form letter). And he outlined the article he wanted to write.

All I had to do was say “Yes.” Which I did.

I liked the article he was proposing because it tied nicely into what I normally write about. Plus it meant that I didn’t have to write an article one day.

I wanted to tell you this because this is a great way to increase your exposure and get a few good links to your site in the meantime.

Good work, Duncan!

Here’s his article (He gives me some credit for this at the end. But the truth is he wrote it all… another good guest blogging technique.)

A lot of us have probably read Rand Fishkin of SEOMoz’s excellent Perfecting Keyword Targeting & On-Page Optimization post. The subtitle of that blog post is ‘How do I build the Perfectly Optimized Page?’ and we thought it’d be interesting to drill down a little into this and examine how to write the perfectly optimized Guest Post, from an SEO point of view. Guest Posting, as you may or may not know, is an excellent, if somewhat time consuming way to build backlinks (and get some traffic) to your site. In this post we are going to assume that SEOMoz has covered the basics of the perfectly optimized Title, Meta Description, Alt attributes etc. so we’ll take a look at some guest post-specific issues, in Q&A form:

Q. Ideally, what should I write about in my guest post and where?

You should, ideally, write about a topic related to your website, on a blog that covers topics related to your website. So if your site sells antique door bells, ideally you should be writing about antique door bells, on a Blog that usually features content about door bells, doors or home décor. There is a slight boost to the Google juice your backlinks from a guest post will receive from a related-content page, but more importantly, you’ll get more traffic back to your site and more social shares. Remember that social shares (Facebook, Twitter etc.) help increase a page’s standing in Google’s eyes and the affect will become more and more important as time goes by. If nobody enjoys your post, nobody will share it or link to it.

Q. How many backlinks to my site(s) should I insert into my guest post?

Put the maximum you are allowed, but obviously avoid link stuffing, you want everything to look natural, both to appease the search engines and to get your post read and shared socially. It’s widely believed although never confirmed by Google that there are some small SEO benefits to having a backlink that’s in a sentence in the body of an article, rather than just as a random link in the signature of the blog post. So if you are offered the chance to insert a backlink in the body, take it.

Q. What anchor text should I use in the backlinks?

When your website gets written up on news sites and blogs, usually the link to your site will use your company/services’ name as anchor text. Thus you already have a high % of your backlinks using your company/service’s name and you don’t need any more. Therefore, you should use one of your target keywords as the backlink anchor text. You can see this in action at the bottom of this post where I, the guest author of this post, have inserted backlinks to my site, with the first links pointing to my homepage, with target keywords (online suggestion box) as the anchor text, not my company’s name.

Q. Should I point the backlinks in the guest post to the same page on my own site?

No, not to the same page. Unfortunately, I often see guest posts where the author makes the mistake of not making the 1^st backlink they insert link to their most important page, with the best possible anchor text. I’ve made the mistake myself too, so learn from it. Make sure your first backlink points to the page you want to receive the most link juice and never point to the same page with additional links, as these links will create barely any link juice.  Point the 2^nd backlink at a targeted landing page or noteworthy blog post that you hope to rank high for.

Other tips and tricks

• To add authority to your post you should add in links for reference. Nobody says these can’t be links to 1) a blogger you’d like to reward with a link and then email them later pointing out that you gave them a friendly link – they might return the favor later; or 2) to a page where there’s a link to one of your sites on it – you’ll boost that links value.
• Link to another post on the blog that you are posting on, Blog webmasters love that.

This post was co-written by Sage and Duncan Murtagh, co-founder of Vetter, an Online Suggestion Box service, that can help companies find cost-savings ideas and navigate the fuzzy front end.

Post from: SageRock Digital Marketing

How to write the perfectly SEO optimized Guest Post

The strange happenings of 2011 with them will probably go down in business history as one of the most bizarre turn of events ever to befall a wildly successful company.

But whatever. Netflix is better than anything else out there. I just watched two episodes of “Breaking Bad” last night on my Android phone in bed through Netflix. Which leads me to my point.

If you do a search in Google for ‘Breaking Bad’ you get something like this:

Netflix is nowhere to be found.

They finally show up in the middle of the second page of listings with this result:

http://movies.netflix.com/Movie/Breaking-Bad/70143836

It’s no wonder they don’t rank well. It’s a terrible page.

It’s nowhere near the same ballpark as what IMDb offers:

http://www.imdb.com/title/tt0903747/

IMDb has a trailer you can watch. You can add it to a Watchlist. There are 112 user reviews, 59 critic reviews. And of course you can share it on Facebook and Twitter. It just goes on and on.

That Netflix page is embarrassing.

Once you log in to Netflix the page gets a little better. It then looks like this:

There is a little more information about the movie. And they then let you see the reviews of people who have watched the show.

First, this is annoying.

I often want to post to Facebook or Twitter my thoughts on something I’ve just watched on Netflix. Even if I’m watching the movie on my Blu-ray player that has Netflix installed, I would like to go to Netflix on my phone, find what I’m watching and send out a tweet or something.

Second, this is concerning.

With the insane mistakes that were made at this company over the last year, they have to show that they are the cutting edge company we all believe they are. In fact, they now have to be even better than we once thought they were because we’re now looking at them suspiciously. (Like I’m doing in this post.)

We all now know the search engines are really into using social signals as part of their algorithm.

Not using social sharing is not only way behind the times (especially for a movie company) from a user experience, it is also very likely negatively impacting their search ranking.

Here are my recommendations:

1. Open up all your content. Put every single word of content on the front of your site… reviews, comments and all. It would seem to me that if a person is not logged in and they see a button that says “Play Season 1″, they should be able to click on that. If they click on it this seems like a great time to convince someone to try Netflix. Let your “Add” and “Play” buttons be sales people for you.
2. You need a social sharing strategy yesterday. This is just crazy. Twitter, Facebook and Google+ on every single page. I would classify this as a Web marketing emergency. If you were selling industrial training videos I might not make a big deal out of it. But you are supposed to be the leaders in what is happening in video culture.
3. You need way more content on everything in your database. You need to be the IMDb of the future. Trailers, analysis, history, tie-ins.
4. You need to invent new ways for your customers to engage with you. I’m talking stuff that has never been done before. Have you been following the Battlefield 3 Battlelog private social media platform? You need something like that.

Look, I don’t want to be alarmist or anything about this. But I am a touch worried.

If you look at those search results I post above you will see that Amazon and Hulu are on the front page.

Hulu has reviews, discussions and sharing.

Amazon currently has 211 customer reviews for Breaking Bad. And of course they have social sharing.

You don’t have to lose this game. But your competitors are out for your blood. And right now your blood is everywhere. You are a wounded animal.

Please please please find that innovative, visionary place you came from. I love you guys. You can make this work.

Post from: SageRock Digital Marketing

4 Free Web Marketing Tips To Netflix

I recently got an email from a friend who had an interesting run-in with the Google Panda Update.

If you aren’t familiar with this mean Panda it is an algorithm update that aims to filter out poor quality Web sites. It has been going on since February of this year and has been terrifying Webmasters the entire time.

This interests me because we are currently working with two large sites that have gotten really hurt by this ongoing update.

Since February 24th there have been about 8 updates to the Panda Update.

There is a TON of information on what the Panda update is and why it effects a site. This is a good article on 5 commonly believed reasons a site is impacted by this update:
Beating Google’s Panda Update – 5 Deadly Content Sins | SEOmoz

I’ll also include a bunch of links about this update at the end of this article.

But I wanted to show a screenshot of my friend’s site’s traffic.

Take a look at this:

It’s pretty much plain as day.

Right around November 18th he was hit. It looks like he got a tooth punched out of his traffic. It’s that huge hole at the end of the stats.

I wanted to get a picture of the entire year because I wanted to see if I could detect any other drops in traffic at any other points of the Panda Update.

It doesn’t look like he was effected any other time. And believe me, you really can’t miss it. When you get hit by this update you can see it a mile away.

This correlates to a “minor” update that occurred on November 18th. You can read about that here:
http://searchengineland.com/minor-google-panda-update-on-november-18th-101891

I talked to him briefly about why he thought he was effected. He told me that he was working on some search functionality that sped up his site. He wondered if because people were able to move through his site faster that it might look like they were spending less time. Therefore making his site look less valuable.

It’s definitely a possibility. But it would clearly be a case where a site got penalized based on a very small infraction.

The two sites I’ve worked with that got significantly hit by Panda were much more clear in their “violations.”

One site is really poorly laid out with duplicate content. The usability of the site is terrible. The other site has a lot of ads on the site.

They both fall right in line with the 5 Deadly Content Sins.

But I don’t see any of these glaring errors in my friend’s site.

He has very few ads. There is a possibility that some of his content has been pulled from original sites (although I’m not sure about that). And he might be doing some affiliate promotion on his site (I’m not sure about that either).

But his site appears to be a much more nuanced example based on what I’ve been working with. The other sites I’ve dealt with are very clearly in need of help. I would not say that about my friend’s.

The good news is, he completely recovered from his Panda run-in. His traffic is better than ever.

I can say this though, sometimes an initial hit is foreshadowing of a more long-term penalty of a site. I hope that’s not the case here. But you never know.

The word on the street, however, is that Google Panda Updates will be On Hold Till After Holidays. So he should be in good shape for the next few weeks.

But I might consider having an emergency plan just in case. If you have experienced this kind of temporary hit that correlates to the dates of the Panda Update, I might suggest you ask yourself some hard questions:

• Is my content truly original?
• Do I not put too many ads on my site?
• Is my site user friendly? Can I move around easily and find what I need?
• Would I want to come to my own site?

If you answer no to any of these questions you might start thinking about how you could change the answer to yes if the Google Panda comes back.

Even if the Panda doesn’t come back I might suggest you consider how you could alleviate  some of those weak areas of your site. It appears Google is going to continue to work this Update continually. If you haven’t been effected yet, you aren’t necessarily free.

It’s a possibility that my friend is getting caught in a more subtle version of the Panda Update. Time will only tell. Here’s hoping not.

Here are those links I have about the Panda Update (this is an RSS feed that will get updated over time):

• Beating Google's Panda Update - 5 Deadly Content Sins | SEOmoz
• "Minor" Google Panda Update On November 18th
• Google's Holiday Gift To Webmasters: No Panda Updates Till Next Year
• Google Panda - Wikipedia, the free encyclopedia
• 6,700 Posts Later: Google Still Suggesting Panda Victims To Post In Forum
• Why Google Panda slapped quality sites | Wordtracker
• Google Panda Recoveries Come With Panda 2.3
• Find if a Website is Affected by Google Farmer (Panda) Update
  A good reference of sites effected by Panda.
• Official Google Webmaster Central Blog: More guidance on building high-quality sites
• Google Panda Update: Say Goodbye to Low-Quality Link Building - Search Engine Watch (#SEW)
• Google Panda Update Tip: Remove Low-Quality Content - Search Engine Watch (#SEW)
• Google Panda 2.2 Did Hit Without Google Confirmation
• Google Panda Webmaster Tools Notifications Needed?
• Why Google Panda Is More A Ranking Factor Than Algorithm Update
• Google Quietly Launches Panda Update Version 2.2 - Search Engine Watch (#SEW)
• Google Panda Recoveries Seem Not Existant
• Google Panda Undergoing Another Update? 3.0
• Google Releases Panda/Farmer Update Globally

Post from: SageRock Digital Marketing

Recovering From Panda?

But I thought I might post some of the notes I took at the conference. I got a lot of really good stats, tips and concepts (as usual).

Here are my tweets (http://twitter.com/sagerock) for the hashtags: #seschi and #omschi:

1st step is to convince people that social matters. Maybe make your own study so you can truly quantify social. @LosBuenos #seschi

Conversion Buddy is a new tool that helps you track to the conversion of socially shared links. http://ow.ly/7uiNQ@datadivadalley #seschi

Here’s a good (and the first) live blogging writeup of the Mikel Chertudi #seschi keynote. http://ow.ly/7ucg5

MarketShare – an affordable solution for attribution tracking if $10k – $20k for metrics is chump change for u. http://ow.ly/7ubUx #seschi

Video: Demographic Makeup of SES Chicago 2011 Attendeeshttp://www.youtube.com/watch?v=bVuyscmzuac&feature=share #seschi

By 2020 there will be 50 billion connected devices on the planet.@mikegrehan #seschi

FTC says: You have to disclose your affiliation if you have a material connection. Consider: http://cmp.ly #seschi #omschi

http://Dirtyphonebook.com - you can look people up by number & make anonymous calls. “That can’t be legal.” #seschi #omschi

Here’s your Twitter tip of the day: Tweet conferences you attend. 2051 followers at 8am – 2073 at 2pm.#seschi #OMSCHI

Find the bloggers that are likely to engage in comments. You will develop a relationship a lot faster. @adamproehl #seschi #OMSCHI

Search Podcasts on iTunes or Amazon to see popularity. These people most likely are on Twitter & have a blog. @adamproehl #seschi #OMSCHI

Klout – shows what kind of fish you are in which pond. The number by itself means nothing. @adamproehl #seschi #OMSCHI http://ow.ly/7sVOX

Followerwonk – enter a keyword & shows people that talk a lot about that topic. @adamproehl #seschi #OMSCHIhttp://ow.ly/7sVEC

BlogPulse is a good place to find influential blogs @adamproehl #seschi #OMSCHI http://ow.ly/7sVuO

Here is my first video at the OMS Social Media Summit #seschi #OMSCHI http://ow.ly/7sTQz

Digital advertising to the CMO is just one big bucket. (TV, print, digital) so social is currently 1 small part. @LosBuenos #seschi #OMSCHI

The top 100 advertisers have very serious Facebook presences.@LosBuenos #seschi #OMSCHI

Exposed Fans also tend to spend more at Starbucks than non-fans. @LosBuenos #seschi #OMSCHI

The single biggest time spent on Facebook is on the Newsfeed (48%). So that’s where most brand exposure happens.@LosBuenos #seschi #OMSCHI

95% of people that check in use Facebook Places. @LosBuenos #seschi

85% of U.S. Internet users visit a social media site. @LosBuenos #seschi

If you are interested in more stuff like this you can follow me here:
http://twitter.com/#!/sagerock

Post from: SageRock Digital Marketing

My Top Tweets From SES Chicago #seschi