Sage is Now a Live Ninja

I’ve always wanted to be a ninja. Now’s my chance.

I’ve just been approved into the Live Ninja community here:

www.liveninja.com/sagerock/

Sage is a Live Ninja
Sage is a Live Ninja

I didn’t really think much about getting into the program. But I submitted my application some time ago. And I just got approved today. So, there must be some sort of vetting process.

At any rate, using this tool you can hire me by the minute ($1.50 per minute). I’ve never tried offering my services that way. But I’m very interested in experimenting with it.

Greg and I discussed Live Ninja and an audio-only tool that is similar called Clarity. You can see that video here:

Clarity and LiveNinja on Friday Internet Marketing

The way it works is you schedule a time to meet and we do a video meeting through the Live Ninja tool.

You only pay for the time you use. So if we only talk 11 minutes that’s all the time you use.

It could be a really affordable way of getting some quick advice.

If you are interested check out my profile here:

www.liveninja.com/sagerock/

Fortune 500 Critical Cleaning Company Online Marketing Case Study

critical-cleaningIndustry

Our client is a leader in critical cleaning detergents since the 1940’s – manufacturing quality detergent made in the U.S. and distributed internationally for hard surface cleaning applications in the laboratory, health care, and industrial fields.

The Challenge

The company contacted SageRock in 2001, looking for a partner in online marketing. Still together after ten years, this partnership has blossomed as we learn the trends of each other’s business and tackle the changing online environment together.

SageRock implements:

  • 2001-2004: SEO, Paid Search, and Email Marketing
  • 2005- 2009:  +Network Banner Ads, Blog Creation, Video, Site Redesign
  • 2010-Present: +Social Media Campaign Management and Integration, iPad app

Result Highlights

Year over year, innovative services have been layered upon the effective previous tactics to establish this now Fortune 500 client as the international online leader in critical cleaning.

  • Paid Search — Conversion costs cut 50% year over year since 2009. Conversion volume up 25% 2010 to 2011.
  • SEO – #1 in Google, Bing and Yahoo for target phrase: Critical Cleaning Detergent. Also #2 in Google for Critical Cleaning @ 58mil competitors.
  • Social Media — 100% conversion rate on LinkedIn Ad campaigns.
  • Email — 17 industry segmented emails w/ average open rate @ 20% and targeted open rate up to 42%.

Testimonials

Email Newsletters:

These newsletters are getting excellent open rates, click throughs and resulting literature, tech question and sample requests.  Year to date the email newsletter program has resulted in 158 people filling out one of the online offer forms for literature and/or samples and 96 of those had some kind of additional comment or question – 2/3 of those in the desirable pharma, med device and restaurant world.  The additional comment or question ones tend to potentially lead to business sooner as they often indicate a more immediate need rather than a longer term general interest.

-MM
Vice President, Product & Business Development

 

Social Media / Blog:

Great new lead found us by putting “Alkaline Cleaner” in to Google, and our blog on critical cleaning came up 3rd, even though he noticed we came up 1st in organic.  On the basis of looking at the blog, he called us before the competition.

I was able to give him all sorts of technical advice, validation support ideas, etc. – I believe we have a high degree of likely hood of getting this account.  I have no idea what [the dollar value] will actually be – it feels bigger from having spoken with the guy.  As a result of what I am sending, I am sure we will have ongoing dialogue.  He seemed very pleased and said “Wow, I really found the right people, thank you so much.”

In any case, the lead came from a our SageRock run blog with listing that came up highly in Google.  So things work the way they are supposed to!

MM
Vice President, Product & Business Development

 

Above Average – The Big Picture

SageRock enables our critical cleaning client to soar above industry averages for search traffic, meaning more potential customers who do not yet know their brand (Direct) find it through Internet research (Search).  Also note that organic (free) search, from 10 years of SEO effort, is the highest source of their traffic.

image003

Percentage of Traffic  — Direct 15% vs. 35% average. Search Engines 73% vs. 27%.
image004

It’s 4:59am. I’m staring at my Google Analytics

I’m about to go pick up Greg for a Megabus trip out to see a client in Chicago.

As I’m drinking my first cup of tea I’m sitting here studying my stats.

I look at them like a detective looks at a crime scene.

What is there?

What is the information telling me?

What am I missing?

You should know that I get caught up just looking at the numbers. Not certain what they are telling me to do.

And I can imagine if I do that, you probably do too.

I do this because my marketing strategy is content. It’s blog posts like this.

I’m not just buying ad space and seeing if I get leads. I do a little of that. But I most build content.

When you are building content the nuances of the numbers matter more. It’s not a straight line from a person who reads an article to a person who fills out our contact form.

It’s not like that.

Content marketing is about building relationships.

I’m truly fishing here. I’m throwing my line out into the lake and seeing if someone is interested in that worm. I made that analogy in this blog post.

In content I believe the clues are in how long a person is staying on the page and what the bounce rate is.

Looking at this past week’s stats and comparing it to the same time last year my visit duration is up   257% (from 26 seconds, on average to 1 minute 34 seconds). Good!

My Bounce rate is down 11.6% (78.80% vs 89.17%). Pretty good.

But how confident can I be that’s getting me closer to more leads.

I then have to correlate it to the number of form submissions I’ve received.

This is difficult because I wasn’t tracking this for a full year yet.

But comparing this month to last month I can tell you they are up 125% (18 vs 8). But the previous month was December. It’s naturally a slower month.

So, let’s compare this month to November: Up 100% (18 vs 9 leads).

Compared to October I’m down 28% (18 vs 25).

Compared to September I’m up 500%!!! (18 vs 3).

So the conclusion: It’s working.

The content is working.

That’s, by far, our primary form of marketing. And everything points to the fact that it’s working.

…and so on I write.

 

How Do I Know If My Content Marketing Strategy Is Working?

If you are into Web marketing these days the name of the game is Content.

  • Inbound Marketing
  • Content Marketing
  • Engagement Marketing

These titles all make up what we used to solely consider “SEO.”

Content, we are told, is the holy grail. Write compelling content and you will succeed.

Maybe.

But the fact is, content is not a guarantee. Just writing, videoing or podcasting without careful measurement is not a surefire way to grow your business.

In fact, at best, it will only slowly grow your business.

Content is a long-term, slow and steady process.

Even if you can get your traffic numbers up relatively quickly, my experience is that you won’t see immediate results from that traffic.

Take a look at the SageRock site stats for the last thirty days compared to the same time period last year:

ad1333f9-aeba-44f3-b05d-ea254a2fe11d

Our traffic is up 66%. But that number doesn’t really impress me. 

So much of our traffic reads one page and leaves.

The number that interest me the most is the Bounce Rate. It’s slowly coming down. It’s down 9% from last year.

But it’s still too high at 77%. I want it to get to 70% and below.

If you aren’t familiar with that number, the bounce rate in Google Analytics is anyone who has looked at just one page. The amount of time they spend on the page is not taken into account.

You can see that my average time on a page is up 46%. That number encourages me. But again, I’m not looking for people to come to one page and leave… no matter how long they stay on the page.

The number that is most meaningful to me is actually the one that is the smallest: A 9% decrease in bounce rate.

I don’t actually want content. I don’t want “inbound” traffic. I want “engagement.”

I want these people to take the next step with me. I want them to sign up for the Friday Internet Marketing show. I want them to sign up for our newsletter. And the ultimate success: I want people to contact us to talk about how we can help them with their Web marketing.

We track a lot of other things as goals. But none of those things will happen with a high bounce rate. Getting your bounce rate down below 70% and then 60% has to be your first line of tracking.

If my bounce rate is too high I guarantee none of the other things I am looking to achieve will ever happen.

So, if you are seriously working a content marketing strategy, sure, make certain it is increasing your traffic. It most likely will be.

But don’t let that number lull you into a false sense of security. More traffic is meaningless. That traffic has to be engaged with your company in some way.

Ultimately, your goal is to get leads or sales (in an ecommerce site). But that’s a “down the road” goal.

The first goal of determining success is a good bounce rate.

70% is good.

60% is great.

50%… you are a rock star (literally. you probably are a rock star)

 

 

 

My Blogging Thoughts for 2013

If you are a regular at the SageRock blog, it probably feels a little different than normal.

There are 2 things I’m trying.

First, I’ve switched the theme to the WordPress Twenty Twelve Theme.

I’ve left it mostly in its default setup. It’s a more minimal theme than Twenty Eleven.

But the important part of the theme is that it is “responsive.” That means that it automatically updates the format based on the device the viewer is using.

sagerock-responsive-designYou can see in this picture that on a phone the right-hand navigation is gone. And the top menu is all rolled up into that “Menu” button at the top.

I absolutely believe 2013 is going to be the year of coding your site in a responsive design.

I have yet to see a single web site where the growth of mobile viewers is anything less than explosive.

Mobile is predicted to overtake a traditional computer user by 2016. But the current mobile users of 2013 are massive as well. In many cases, I’m seeing as many mobile users as the most used Internet Explorer browser users.

I might play with bringing back the top graffiti SageRock logo at some point. But right now I’m just relishing in the minimalism of the current design.

The second difference is the focus on site reviews.

One of the things that drives me insane is that it is incredibly difficult to get blog readers to engage with me in any other way than simply reading the post they came in on.

In December my average bounce rate for blog pages was 86.22%. That’s way too high.

From here:
High Bounce Rate – Analytics Help

Bounce rate is the percentage of visitors that see only one page during a visit to your site.

Now, my average time on page is good: 3 minutes and 19 seconds. But what is happening is that people are coming to the blog article they are reading and then are leaving.

If I look at the bounce rate of pages that aren’t the blog (services pages and that sort of thing) I get: 50.87%. While these people are spending way less time on each page, 1 minute and 25 seconds, they are looking at multiple pages.

I have a goal in Google Analytics of people that have viewed 5 or more pages.

When I look at where people came into the site that achieved that goal these are the top entry pages for December 2012:

  • Home page: 45 visits (who looked at 5 or more pages) with a 11.31% conversion rate.
  • SageRock Live (which is totally happening today at 3:15 Eastern, btw): 15 visits with a 6.47% conversion rate.
  • The Blog home page. 9 visits with a 10.98% conversion rate.

I then got 4 visits that achieved the 5+ pages goal for the blog post Why You Should Never Use Google’s “Free” AdWords Service. But the conversion rate plummets to 2.5%.

This just makes my case. If you come in on a blog article you read it and leave. I get it. I do the exact same thing. But I really want to compel people to look at something else. Or maybe even sign up for something.

But then something interesting happened.

I wrote about a couple local advertising agencies doing some cool pro bono work: Akron Design Agencies – TRIAD/Next Level & 427 Design do Pro Bono for Tuesday Musical.

Only two people that came in on that page looked at 5 or more pages. But it amounted to a 50% conversion rate. That means that only 4 unique people looked at that page. But 2 of them went on to look at 5 or more pages. 

That got me thinking. The volume of people coming to your site is not important. It’s who is coming to the site that matters. And how relevant the content is to them.

So, in the first four days of the year, the blog post An Online Marketing Review of AgieCharmilles by Sage Lewis from SageRock had 3 visitors look at 5+ pages which amounted to a 30% conversion rate.

What’s interesting is I don’t think AgieCharmilles has yet looked at the post. I will probably send them a link to it via Twitter or Facebook next week.

Ultimately, I am trying to get people to look at more of the site than just the post they are reading. And ideally I would like them to try some other parts of SageRock, like The SageRock System.

The risk here is that I’m going to make the SageRock blog so specific that no one will come to it. I’ll have to keep an eye on that. But it might be worth it if I can make the content so interesting for one or two people that they feel extremely compelled to take another step.

I’ll let you know how it all goes.

The end

I am a fan of seeing things come to an end.

The end is just a beginning for something else.

I was at two funerals this year of men who died too early.

My absurdist optimism just kept asking, “I wonder what their loved ones will do now?” Not in a worried way. But in an excited, full of potential way.

You have a choice of how you look at the unknown: with optimism and hope or with pessimism and fear.

Maybe this is the year you:

  • Lose weight
  • Quit drinking
  • Get married
  • Make more money
  • Spend more time with your family

But I know this about stopping one thing to start another: it’s scary and hard. Oh… and you’ll probably fail.

Did you know you should never bet that an alcoholic will quit drinking? It’s the fool’s bet. Most won’t stop drinking.

But not everyone fails. And just because you failed before does not mean you will fail this time. In fact, your chances of winning go up the more times you fail.

How many times does it take for the average person to quit smoking

Those who actually quit make roughly 6-8 attempts before they succeed.

For me I have one goal for the year: To stop telling myself I’m a bad salesperson and to become a great sales person.

Since the beginning of this company I have told anyone who would listen (including myself) that I’m a terrible sales person.

The person who believes that the most is me.

I’ve never enjoyed sales. I’ve felt it’s too much pressure. I’ve told myself I’m a terrible follow up person.

That’s all ending.

2013 is the year I become an awesome sales person.

I’m not talking one of those cheesy vacuum salesman.

I’m going to be me except with a product I really want you to try.

One of the things I like about me is that I am helpful. To the bottom of my heart, I want you to be successful with your online marketing.

If anything, people at SageRock have told me I should be less helpful. I give a lot of help away for free.

I’m going to go the other direction. I’m going to try to use my desire to be helpful as a sales tool.

I have very specific sales goals for the first quarter of 2013:

  • I am going to invite 100 people to try the SageRock System.
  • I want to get 50 people to actually try it (for free).
  • By the end of the quarter I want 5 to buy it.

As a conversion-metrics-obsessed individual I’m concerned about the first conversion number. Can I get a 50% conversion rate to actually try the System?

But I feel fairly confident about the 10% conversion of actually buying it. It’s affordable. And the people currently in it really like it.

So, maybe I’m going to need to get more than 100 people invited into the System.

To do this, again, I’m going to go back to my strengths. I’m going to try 1-to-1 social media marketing.

I’m going to talk to very specific companies.

I recently made A Directory of Manufacturing Technology Company Web Sites. These are probably companies I’m going to target.

I’ve also made a similar list for the Top 100 U.S. Airports Web sites, Facebook Pages, Twitter Accounts.

I’d like to do this for the top franchises and community colleges in the country as well.

Those are the 4 industries I want to target.

I’m thinking I will do a free online marketing evaluation of each of these companies. Then along-side the evaluation I’ll offer them a form where they can try the System for free.

I’m going to post these evaluations on this blog.

Currently, I don’t have the free trial available to just anyone. I make no mention of the free trial on the site. I only offer it to very specific people. My feeling is that if I don’t have a relationship with the people who want to try it then my chances of getting them to actually buy it are pretty slim.

That said, if you’ve made it this far in this article, here is the link to the SageRock System free trial.

To invite 100 people into the System by the end of March that means I’m going to have to do about 33 free evaluations a month.

To play it safe I think I’m going to do 2 a day. That way if I am out of town or sick I’ll have enough material to keep me going.

While I haven’t considered myself a good sales person up until now, I do consider myself a good marketer.

I know how to reach people. I know how to do lead generation. That’s all I’ve been doing for clients since 1999.

I’m hoping I can take my marketing skills to do lead generation and then add in some new sales-focused follow-up skills.

That last part will be the challenge. I’m a terrible follow-up person. I just have to see follow-up as an extension of the helping. I’m just trying to help people be more successful online.

The SageRock System is all about that goal. It’s my honest solution that is affordable and effective.

So, that’s my focus in 2013.

If you see any errors in this strategy or think I should try something else please don’t hesitate to let me know.

And if you have something you are going to end in 2013, I’d love to know that too.

Akron Addys – Akron Addy Awards 2013

Addy Awards LogoJust about anyone involved with advertising or marketing on any level is familiar with the Addy Awards (aka Addys). Presented annually by the American Advertising Federation, they are a series of prestigious awards that aim to represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

As they have grown over the years, local chapters have sprung up to recognize this same level of excellence around many thriving creative communities. Akron is no stranger to this and boasts it’s own successful Akron AAF branch and it’s own set of Akron Addys.

In October of 2012, a handful of eager SageRock employees descended upon a special lunch and learn session put on by the Akron AAF to see a presentation by Paul Kepple, principal and creative director of Headcase Design, talk about the process and experience of designing for large pop-culture properties like the HBO series Game of Thrones, The Sopranos, Deadwood, and the Broadway hit Wicked.

It was nothing short of amazing to see the dedication involved in both the creativity and perseverance that went in to their astonishing end products. It gave us a renewed and healthy respect for what is needed to possibly win an Addy Award.

SageRock has never before entered to win one of the Akron Addys but that all might change in 2013. We have several initiatives which are worthy in their own right.  As an Akron, OH based digital marketing firm, we have launched massive advertising campaigns across many online media channels that have brought jaw-dropping results for our clients and those, we feel, deserve recognition beyond just their immediate and ongoing success stories.

Akron Addys 2013

From the Akron AAF:

The prestigious Akron ADDY® Awards event is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards, considered the world’s largest advertising competition, honors creative excellence and cultivates the highest creative standards in the industry. Awards are given in 15 categories, including sales promotion, collateral, direct marketing, interactive and broadcast.

Here is a full list of Rules and Categories for the 2013 Akron Addys:

www.addyaddicts.org/final_docs/ADDY_Rules_Categories_2012-13.pdf

The Akron AAF is also sponsoring an upcoming dinner with the 2013 Akron Addy Judges on January 12th, from 7-9:30pm. If you’re interested in learning first hand what this year’s judges’ really think about Akron’s work then this will no doubt be an eye-opening dinner for you. What are the judges looking for? What most impressed them? What surprised the judges the most?

You can RSVP for this Akron Addys event here:

www.aafakron.com/events/dinner-with-the-addy-judges

We wish the best to all of the 2013 Akron Addy Awards contestants!

Video: 3 Reasons Why You Should Hire A Web Marketing Agency

I had a call last week where a person asked me this very question.

I was a bit caught off guard because I hadn’t been asked it in a while.

But it’s a very good question: Why should I hire a Web marketing agency?

It’s a great question.

What is the value a Web marketing agency brings to the table?

I think there are 3 main reasons:

  • Expertise
  • Time Savings
  • Money Savings

I go into each of these in-depth in the video below. But let me say this:

The first two: expertise and time savings are something that almost any agency can offer. Being in the space and working with many different clients in many different industries gives them that ability.

Those two things are very useful. They also should be very apparent.

The Web marketing agency will come to you with ideas and new concepts that you hadn’t anticipated. You should be getting a bunch of “ah-ha” moments with an agency. Your brain should probably be blown, at least initially.

While those kinds of things are cool, they aren’t the holy grail.

In my experience, the best agencies will do the third thing for you: Save you money!

They will help you get more leads for a lower cost than you were able without them.

This is a skill that I don’t believe you can find in most agencies. They want to razzle-dazzle you with expertise. They want to sell you the sizzle and not the steak. I hear agencies talk sizzle constantly:

  • We work with Microsoft and Facebook and IBM. (You have no idea what that means. Did they make a sales pitch to them once? [I’ve literally seen that count for an agency to have “worked” with a company.])
  • We manage millions of dollars in paid search revenue. (A: Do they do that well? Who knows. B: You could run reports for clients and call that “managing millions of dollars in paid search revenue.”)
  • We have 100 employees and are growing every day. (I hate this the worst. This almost always means there are ton of people with no experience and you are probably going to be the lucky devil who gets to work with them.)
  • We sold our last company and are now focusing on this avenue. (“We sold” usually means “we failed” in this business.)

I’m generalizing here. I know examples where all of those statements are true and mean something.

However, the louder they crow about how smart and brilliant they are the less I believe them.

I can’t tell you how many agency people try to wow me with how big, fancy and amazing they are. It does the opposite for me. 

Can they deliver? That’s the question.

My experience is that most can’t.

The highest and best use of a Web marketing agency is to give you more for less.

The fees of a Web marketing agency should more than pay for themselves.

But you have to know where you started before you can really know where you should be going.

If you don’t have solid measurement in place there’s no way of knowing if they are saving you money or not.

So what’s the moral of this story: Get solid metrics in place. 

If you don’t know how to do that hire an agency to help you with that. Most should be able to help you understand metrics and what are good numbers to track.

Again, many agencies are going to do simple things like tell you your conversion rate on forms or shopping carts. There are more nuanced tracking strategies that you probably should be considering. Nuance is not the specialty of most agencies. (The 100 people under the age of 27 at that big fancy agency aren’t “nuanced.” They are usually just reading the same articles you’ve read.)

But if you have nothing, something is better than nothing. At least start tracking form conversions and shopping cart conversions. Most agencies should be able to help you with that.

Here is the video where I go into detail about these three aspects of why you should consider using a Web marketing agency:

youtu.be/LK5wyRvcfuQ

SageRock Free Friday Training Show

friday internet marketing
We just wanted to let you know that the SageRock Free Friday Internet marketing show is happening this afternoon! Sure, we haven’t actually decided upon a name yet, but who cares?

We’ve recently realized that many of the visitors to our site don’t know this is actually a thing and are therefore missing out on a wealth of online marketing knowledge that we give away weekly- for Free!

So, what is this all about?

In short, every Friday afternoon at 3:15pm EST, Sage and Greg from SageRock present an hour long online marketing show. It’s irreverent. It’s occasionally funny. Greg curses too much. This isn’t your average show.

Tuning in to the show is as easy as watching a YouTube video and we’ll guarantee that it will be worth your time.. or your money back! If you can’t figure out how to watch a YouTube video, our Free training seminars are probably too advanced for you so don’t bother ;-)

If you have an online presence.. If your company wants to learn how to increase their profits.. If you want to learn what’s new with Google, Yahoo, and Bing.. or if maybe you’re just looking for some random bit of entertainment while you waste away the tail end of your work week – Congrats! This is for you!!

Tune in live and for FREE around 3:15pm EST every Friday at:

www.sagerock.com/live/

If you can’t make it this week (Boo! You suck! (Just kidding) We want to see you!!) but want to be reminded of future shows, sign up for those reminders here: http://fridaysage.eventbrite.com/

Digital Akron Calendar – Celebrating Digital Goodness Through Celebrating Holidays

Do you want to speak at any of these upcoming Digital Akron events? It’s great publicity for your business! Plus we’ll tweet and Facebook the hell out of the fact that you are coming. If you are interested, click here to use the form to submit your request. Tell us your ideas of what you want to talk about and which Digital Akron you want to speak at.

If you aren’t aware, Digital Akron is a young upstart of a group meant to focus on all the awesome things going on in the Akron-Canton area in the world of Digital Media.

There are a great deal of really cool things happening in Akron and Canton from a digital perspective. Digital Akron is here to show that off and to also help give local businesses a chance to learn from these digital pioneers.

I am a terrible planner. But today is the day I strike down that Sage Lewis Stereotype!

I’m going to plan out the next year’s worth Digital Akron events right here and now. And to keep my attention deficit interest, I’m going to theme each event around the closest holiday.

If you aren’t familiar with Digital Akron, it’s a round-table event where we discuss a particular topic and you get the chance to talk and ask questions so that you can get the most out of the event.

There are snacks and drinks. And the event is totally free! I think I’ve got a line on a couple sponsors for upcoming events, hopefully. Those potato chips don’t pay for themselves, ya know! :)

You just want to make sure you register for the event. You can do that here:

Digital Akron Monthly Event

Digital Akron is the last Thursday of every month from 4:00-5:30. So, the next event is coming up this very week! You aren’t going to want to miss a single one.

Here’s the rundown of upcoming Digital Akron events along with their corresponding holiday:

November 29, 2012 – It was just Cyber Monday. How “cyber” is your business?

By request, we’ll be diving headfirst into social media. Want help getting your business on social media like right now? Then bring your laptop and come to this event. There’s nothin’ to it but to do it.

We’re going to skip December 27. We should all be chillaxing between Christmas and New Years.

January 31, 2013 – Tomorrow is National Freedom Day where we all take a moment to remember the importance of freedom. We’re going to look at 2013 and beyond. What is the business world doing today and what are they thinking about doing tomorrow. Being in the Midwest is no longer an excuse for being slow to the show. You sell in a global market today not an Akron market.

We’ll help you free your business from outdated ideologies and get you aligned with what the modern thinkers are pondering in digital media today.

February 28, 2012 –  Tomorrow, people in Wales and of Welsh origin celebrate St. David’s Day. Not much is known about him.  It is believed that he lived to be 100 years old. He was supposed to have been very gentle and physically strong and tall despite eating a frugal diet.

This reminds me of search engine optimization. SEO is not a quick fix. It’s a slow and steady wins the race kind of strategy, like St. David.

Learn from the experts on what are the most effective search engine optimization strategies are today.

March 28, 2013 – It’s Maundy Thursday, the day before Good Friday. It leaves us to ask, What would Jesus do with social media? We’ll talk about how we can use social media in our businesses for a higher calling than just selling stuff. Doing well by doing good. This would be a good Digital Akron for non-profits.

Hey non-profits! Click here to request to speak at this Digital Akron event. We’d love to hear your story of how you are using social media to spread the word of your cause.

April 25, 2013 – Tomorrow is Arbor Day. That means only one thing: We should get Davey Tree to come lead the talk at this Digital Akron. They are doing awesome things online. What do you say, Davey Tree?

Davey Tree, peeps… want to speak? Click here to request to speak at this Digital Akron event.

May 30, 2013 – Memorial Day was on Monday this week. This is a great American holiday. The soldiers that have served and have fallen are the people responsible for giving us everything we have today.

Let’s talk about tools and resources that are free to help your business grow online. We’ll look at free tools and free resources that are all available to us.

June 27, 2013 – Independence Day is right around the corner. We’ll talk about how local companies are using independent contractors to help them with their online marketing initiatives. We’ll talk about the good, the bad and the ugly.

July 25, 2013 – Yesterday was Pioneer Day in Utah. This day celebrates the bravery of the original settlers and their strength of character and physical endurance. This is a good day to talk about blogging. If there is any part of web marketing that requires strength of character and physical endurance, it’s blogging. We’ll talk about the pros and cons of blogging and if it’s right for you. Plus we’ll talk about how to get started blogging.

August 29, 2013 – Two days ago it was Lyndon Baines Johnson Day.

President Johnson’s first ever public reference to the ‘Great Society’ took place during a speech to students on May 7, 1964, at Ohio University in Athens. “And with your courage and with your compassion and your desire, we will build the Great Society. It is a Society where no child will go unfed, and no youngster will go unschooled.”

Let’s use this day to talk about education. It is evolving faster than you can say “Medicare, and Medicaid.”

We’ll talk about the latest tools in online education that are being used to help people learn important skills to keep up with this insanely paced evolution of change we are all participating in.

September 26, 2013 – Today we celebrate Shemini Atzeret (or Shmini Atzeret) and Simchat Torah. Shemini Atzeret is a time when prayers or celebrations for rain and a good harvest are made for the coming year in the Jewish calendar.

We can use this time to review Google Analytics so that we know how we’ve done with our work so far this year. And we can look to see where our plan needs readjusting.

We’ll look at how to make the best use of Google Analytics to help your business.

October 31, 2013 – Halloween! Many European cultural traditions hold that Halloween is a time when magic is most potent and spirits can make contact with the physical world.

So we, of course, will look at the latest online video tools. We’ll look at mobile tools, live tools and editing tools so that your business video spirit can make contact with the physical world.

November 28, 2013 is Thanksgiving. So no Digital Akron then. Eat something!

December 26, 2013 is the day after Christmas. Let’s skip this one too.

Phew! That’s the most planning I did since I figured out how to “get my money’s worth” at that prime rib buffet in Vegas.

Don’t forget to register here: Digital Akron Monthly Event

Do you want to speak at any of these upcoming Digital Akron events? It’s great publicity for your business! Plus we’ll tweet and Facebook the hell out of the fact that you are coming. If you are interested, click here to use the form to submit your request. Tell us your ideas of what you want to talk about and which Digital Akron you want to speak at.