June 6, 2011 By Leave a Comment

National Federation of Music Clubs hires SageRock For Complete Web Makeover

The National Federation of Music Clubs needed a complete online makeover. They needed everything from a brand-new website, to an e-mail newsletter, to a Twitter account, to a Facebook account. They needed the complete package.

SageRock gave that to them. We created all those accounts and then integrated them into the website so that updating was seamless and automatic. Twitter, Facebook and the e-mail newsletter all are automatically updated when the website is updated. For an organization that is stretched thin for time this was crucial.

This website has all the bells and whistles. It automatically streams contest winning performances on the homepage. It has an image gallery that can be easily updated, and often is. And it also has embedded video with a message from the president.

SageRock was able to move the National Federation of Music Clubs into a cutting-edge online presence.

The National Federation of Music Clubs

The National Federation of Music Clubs hired SageRock to make a strong presence online. They wanted something that was attractive to both donors and a younger audience. The site includes a streaming audio player and an comprehensive image gallery

Filed Under: Case Studies
May 31, 2011 By 2 Comments

SageRock does site for Jamie Johns – Milwaukee pianist

This is a website that we did for Jamie Johns. He is a pianist from Milwaukee Wisconsin.

He hired SageRock to create a basic website that gave good information about him and also was highly search engine friendly.

With his website he is able to update content as often as he would like. And he is also able to stream audio files of performances that he has done.

Because of his website he has been able to become the centralized resource for piano players throughout the Milwaukee Wisconsin area.

Jamie Johns Milwaukee pianist

Jamie Johns needed a basic Web site for his piano playing business. He also had a high priority of ranking well for his targeted key phrases. He is now becoming the place to go to find pianists in Milwaukee.

 

Filed Under: Case Studies
February 22, 2011 By 2 Comments

A Year of SageRock Does A Company Good

We’ve been working with Miller Weldmaster, industry leader in welding machines, since December 2010. I have been excited to cross that one-year mark, just so I could share a snapshot of what we can do for an innovative, cutting edge company within 12 months.

Before I start bragging, let me say these are joint accomplishments between SageRock and Miller Weldmaster. No results this good can be achieved without a company that has a good product and is ready to immediately implement what needs done to boost sales. That might sound like an easy job for them, but it’s not.  This company doesn’t let bureaucracy slow it down, they don’t baulk at risk and innovation, and they have guts and use them. That makes all the difference. They also have their priorities in line.  Their priority is conversion.

Joint Accomplishments

The leaders at Miller Weldmaster realize that all this online promotion stuff is about one thing: selling more machines. They are tracking from the time someone fills out a form to when they finally become a customer. They know exactly what is working and what isn’t working.

Since working with SageRock on SEO:

  • Website leads are up 74%
  • Website traffic has increased approximately 25%

But wait, there’s more!

After we found out that each paid search form was costing them $529 per lead, SageRock took down their paid search account and started over. Weldmaster sells expensive, top quality machines, but they aren’t expensive enough to pay $529 for a lead.

Since working with SageRock on PPC:

  • Before SageRock Paid Search leads cost $529 each form
  • After SageRock re-worked the account leads cost $31 each form
  • Before SageRock Paid Search conversion rates were 0.23%
  • After SageRock re-worked the account conversion rates are 3.5 to 5%


That’s more like it!

Seeing this kind of growth is really great. It makes me realize the meaning of my life… to get my clients better conversion rates. :)

Since working with SageRock Overall:

  • Before the site had a conversion rate of 0.72%
  • After the overall site conversion rate is 2.19%
  • After overall website cost per form is now just over $13

That’s pretty great for a site that is highly informational. This makes their web leads one of the least expensive lead generation sources for the company.

Social Media with Miller Weldmaster

Creating effective social media campaigns in manufacturing can be a challenge.  Miller Weldmaster has made it easy because of their creative and innovative culture. Check out the Miller Weldmaster Roadshow. They take machines to potential clients in this awesome thing:

It’s a great way to show potential customers exactly what these machines can do.  And clients and prospects can keep up with the roadshow and other innovative news from Miller Weldmaster on their highly active social media channels:

The Future

The groundwork is done and now SageRock plans to keep the improvements coming by refining existing channels.  We will also be focusing on optimizing the website, building out the blog to help support this campaign, and making their social media even greater resources in welding. We will also support progress already made in Paid Search campaigns and build out new campaigns.

I’m really proud to work with Miller Weldmaster. And I’m super proud of all the work their team and the SageRock team has accomplished so far.

Good job, everybody!
Sage

If you would like to see what SageRock can do for you, request more information here.

Filed Under: Case Studies, Featured
December 20, 2010 By Leave a Comment

Corn States Web Marketing Class – A Success Story

I wanted to tell you about a really great success story we’ve had from the Corn States Web Marketing program.

First, I should tell you about the program:
Corn States Web Marketing is a private learning center set up for seed companies across the country. It’s provided by one of the largest agriculture companies in the world. It’s a service provided to their seed distributors.

Mark Riggs from Bio Gene Seeds sent me a note telling me some successes he recently had.

He said that he went from being able to only finding his site for his company name to now ranking in the top results for phrases like:

  • ohio hybrid seed corn
  • ohio seed corn
  • ohio soybean varieties

He said that he was able to do this based on the things he learned from the classes he’s been coming to here at Corn States Web Marketing.


I can’t tell you the joy that brings me :)

Teaching Internet marketing is a huge passion of ours at SageRock.

You can learn about the many different learning opportunities we have at the SageRock Institute.

The SageRock Institute has been created so we can teach you those same high level Internet marketing strategies and tactics.
We offer:

  • Instructor-lead courses
  • Self-lead courses
  • In-person courses at SageRock
  • In-person courses at your facility

Our goal is to give you the highest level of Internet marketing training solutions that are convenient for you. We want to take all the excuses out of learning Internet marketing.

We also can help customize a training program for your distributors or franchisees… an area in which we have a great deal of experience.

If you’d like to learn more, just go here and tell us what you are looking for.

Filed Under: Case Studies, Featured
December 20, 2010 By 1 Comment

Attorney Internet Marketing Case Study

SageRock has helped divorce attorney and family law lawyer, Deborah Monaco, achieve significant success online.

By utilizing the search engine optimization and Internet marketing capabilities of SageRock, Attorney Monaco has dominated the search engine results within her region.

In addition to that, Attorney Monaco is able to easily update her website with quality content that helps qualify her potential clients and increases her ability to generate traffic from the search engines.

Some of the many phrases that generate traffic for her include:

  • how to pay less child support
  • family law attorneys akron ohio
  • akron divorce lawyer
  • akron family law
  • best divorce attorney, akron, ohio
  • how to pay less in child support

By working closely with SageRock search engine marketing specialists, Attorney Monaco has achieved top rankings by use of targeted search terms.

The attorney Internet marketing that SageRock has provided has enabled her to develop a steady stream of new clients while she focuses on what is important to her business.

Attorney Deborah Monaco“The expertise that SageRock has brought to my firm has far surpassed my expectations.  I would have never guessed that I would now be one of the leading family law attorneys within my region when it comes to rankings on the search engines.  I have more prospective clients than my office can handle and, as such, I am able to select the types of clients and cases that I prefer. SageRock’s professional guidance and experience in creating a comprehensive Web presence has made all the difference. I am extremely grateful for having found SageRock.”
- Attorney Deborah Monaco

The attorney Internet marketing accomplished for the family law practice of Attorney Monaco has been systematic and meant to create a long-term success both with the search engines and also with her clients.

A successful attorney Internet marketing strategy must not only position the attorney well within the search engines, it must also create an online experience that is viewed positively by potential clients. Internet marketing is not just about generating traffic. Internet marketing is about converting that traffic to actual clientele.

SageRock understands very precisely why attorneys hire them for their Internet marketing. Simply put, it’s about getting new clients.

If you would like to see if SageRock might be able to help you with your attorney Internet marketing, click here to ask for more information.

Filed Under: Case Studies, Featured