Currently Browsing: Featured / Paid Search

Google Ad Sitelinks
Posted On: November 13, 2009
Posted In: Featured, Paid Search
Comments: No Responses Google Ad Sitelinks Last week, Google announced the launch of a new product called Ad Sitelinks, which is not available for all advertisers yet.  This is usually how ... Read More...
‘Tis the Season for PPC
Posted On: October 30, 2009
Posted In: Featured, Paid Search
Comments: No Responses ‘Tis the Season for PPC Are you in the holiday spirit?  Well, if you have a product or service to be promoted this holiday season, you better get in it ... Read More...
Truth in Web Marketing: Seeing is Believing
Posted On: September 30, 2009
Posted In: Featured, Paid Search, SEM News, Social Media
Comments: No Responses Truth in Web Marketing: Seeing is Believing "Let me tell you the truth. The truth is, what is. And what should be is a fantasy, a terrible terrible lie that someone gave ... Read More...
Paid Search Site Targeting and Exclusion
Posted On: September 18, 2009
Posted In: Featured, Paid Search
Comments: No Responses Paid Search Site Targeting and Exclusion As mentioned in my last blog post, Microsoft adCenter Placement Reports, MSN commenced transparency, via specialized reports, of where your ads display within the content ... Read More...
Microsoft adCenter Placement Reports
Posted On: August 21, 2009
Posted In: Featured, Paid Search
Comments: One Response Microsoft adCenter Placement Reports If you are a fan of Google’s Placement Performance reports, you may be interested in MSN’s version.  While running reports in Microsoft adCenter, I ran ... Read More...
Paid Search Geo-Targeting Hierarchy
Posted On: July 24, 2009
Posted In: Featured, Paid Search
Comments: 2 Responses Paid Search Geo-Targeting Hierarchy Location, location, location was once the mantra of successful businesses in regards to brick-and-mortar organizations.  With so many businesses online these days, it would be ... Read More...
Google Search Query Report
Posted On: June 26, 2009
Posted In: Featured, Paid Search
Comments: 2 Responses Google Search Query Report If you are using broad-matched keywords in Google, I hope that you have taken advantage of the Search Query Reporting that is available through Google, ... Read More...
How to Hulu
Posted On: June 18, 2009
Posted In: Featured, Paid Search
Comments: No Responses How to Hulu I had a stomach ache over the weekend. Normally when this happens, I take a big swig of Pepto-Bismol, lay on the sofa, and watch ... Read More...
Google Trademark Update
Posted On: May 29, 2009
Posted In: Featured, Life, Paid Search, Social Media
Comments: No Responses Google Trademark Update I wanted to add an update to a past blog post I wrote, Trademark Infringement in PPC.  Last week, Google updated their trademark policy in ... Read More...
Yahoo! Search Marketing Using Favicons
Posted On: May 7, 2009
Posted In: Featured, Paid Search
Comments: No Responses Yahoo! Search Marketing Using Favicons Yahoo! just launched a new test program that may (or may not) place your website's favicon next to your Yahoo! Search Marketing ad. If you're ... Read More...