We’re not sure if you’ve heard of the latest marketing campaign by Microsoft or not but they have recently released “The Bing Challenge.” It’s also known by the catchphrase “Bing It On.”
Regardless of what you call it, it’s pretty straightforward and here at SageRock, we’ve decided to reward you for participating. (No, neither company is paying us to do this.)
The SageRock “Bing It On” Contest
Here’s the deal:
Bing wants you to use their search engine instead of using Google (duh), and is proposing to take it on one search at a time. You put in a search term, and Bing shows you two separate results: one from Google, one from Bing. You then are asked to choose which one you liked the best. The catch? You aren’t told which is which until the very end.
Want to Participate in the SageRock Contest?
Don’t worry, it’s very simple. You are going to take the Bing Challenge with your own searches, but based around our suggestions. Why? For science! (or something) After you complete the Bing It On Challenge, take a screenshot of your final screen and send it to: firstname.lastname@example.org
The winner (chosen at random) will get either a Google or a Bing Coffee Mug, depending on their results*
We will compile all entries into a blog post giving the results at the end of March. We will also give the winner(chosen at random) either a Google or a Bing coffee mug depending on what their results were.
Best of luck to all of you!
*The Winner will be chosen at random but we will combine all entries into a future Blog post to showcase the outcome and determine who the winner really is!
Wired magazine talked to Larry Page from Google in their Feb. 2013 issue and it’s quite eye opening when thinking about how your business is growing and what you should be aiming for. (Hint: It’s the Stars (or at least a moonshot!))
A couple of weeks ago, our own Sage Lewis spoke at COSE in Cleveland and his topic was: Facebook, Twitter and Online Video – The Cheapest, Most Targeted Ads Ever
When he came back to the office he mentioned that a lot of local businesses were still trying to justify Social Media as a viable medium for their business. There are lots of reasons/excuses that businesses make as to why they shouldn’t be involved in the social media space or why they feel it’s a waste of time. I hear this sentiment daily.
I would like to put that topic to rest.
In August of 2012 the Atlantic reported that 85% of the 1700 CMOs they surveyed say they use social media as a communications channel.
Another interesting fact that Sage noted was that none (and by none, I mean ZERO%) of the people that we talk to from the West Coast even have this as a question or a concern. Take note Northeast Ohio – None of the Silicon Valley people that are making money hand over fist are thinking about social media as something they can get out of. They know it’s importance and use it as a marketing/advertising tool instead of an excuse to get out of doing what needs to be done.
Still doubting this? It’s time for an example:
One of our clients is a critical cleaning company. What does that mean? It means their products are essentially boring to the average consumer. [No offense dear client] But seriously, they sell cleaning supplies to laboratories, nuclear engineers, and pharmaceutical supply houses. What do they have that would appeal to a very personal social media audience like Facebook?
In a recent SageRock Case Study we note that we have been able to provide this client with 100% lead conversion rate with LinkedIn Ads. Truly this isn’t the case for everyone so let’s look at some actual data from their Facebook Page:
Since 2010 we have been able to grow their Facebook fans from a non-existent 0 to well over 7000. Could we have done more? Of course! Our growth with this client has only been limited only by budget and time constraints. Our Cost per Lead through their Facebook page has been less than what they’ve seen through Google AdWords.
The point of this is not to get into a numbers game. It’s to point out that if you’re still on the fence about Social Media Marketing, you are playing a fools game. This stuff works and we have many examples here SageRock that can prove how.
Let’s take a moment to get back to Google and what Larry Page said on growing your business.
“I could probably give you a list of 10 major things that are wrong with email. I try to maintain lists like that in my head.”
I have to wonder what would happen if we were brainstorming or thinking about the 10 major things that were holding Northeast Ohio businesses back with their marketing,
Wired: Google is known for encouraging its employees to tackle ambitious challenges and make big bets. Why is that so important?
Larry Page: I worry that something has gone seriously wrong with the way we run companies. If you read the media coverage of our company, or of the technology industry in general, it’s always about the competition. The stories are written as if they are covering a sporting event. But it’s hard to find actual examples of really amazing things that happened solely due to competition. How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing?
WOW! Can you imagine? Can you think about your industry and just for a second pause and realize that the only thing that people are talking about is how you stack up against your competitors?
I imagine not. We talk to people like this every day… people who are full of excuses. People who would rather focus on what their competition is doing instead of seeing how far they can take their own business. While their opinions can provide us with many examples, it’s the companies that shoot for the moon which are much more successful time and time again.
This moon-shot mentality is the basis of Google X, which the company established in early 2010 to identify and implement once-impossible sci-fi fantasies. These are totally Hail Mary projects like the self-driving car or what you’ve heard of in the form of Google Glass.
Here’s a bit of trivia for you:
Did you know that Google started out as a failed Pizza Delivery Service?
That’s right. Google’s co-founder, Sergey Brin, said that they had an idea to make it easier for people to order pizza from their local pizza shops online. They wanted to get a bunch of local pizza places and send them orders through an Internet to Fax service. They built the technology and sent a fax order to the pizza parlor. A couple of hours later, they didn’t have a pizza delivered. They picked up the phone and called to see if the order was received. The response they got? “Let me check the fax machine.” So.. that didn’t work. But instead of giving up or calling it quits, they learned from their mistakes and shifted gears into building what we now know as Google.
Here’s Sergey Brin talking about Moonshots and the value of failing:
If you think Google and it’s top brass are driving innovation forward.. what are you doing to take your company to the next level? Are you just trying to increase profits by 10% year over year or are you aiming much higher?
I do have to say this.. if you’re still fighting with the rationale behind being involved in social media then you are way behind the curve. Let’s stop fighting the fight behind social media being right for your business and instead start thinking ahead to how you can take your business to the next level. It’s no longer 2007.
Just about anyone involved with advertising or marketing on any level is familiar with the Addy Awards (aka Addys). Presented annually by the American Advertising Federation, they are a series of prestigious awards that aim to represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
As they have grown over the years, local chapters have sprung up to recognize this same level of excellence around many thriving creative communities. Akron is no stranger to this and boasts it’s own successful Akron AAF branch and it’s own set of Akron Addys.
In October of 2012, a handful of eager SageRock employees descended upon a special lunch and learn session put on by the Akron AAF to see a presentation by Paul Kepple, principal and creative director of Headcase Design, talk about the process and experience of designing for large pop-culture properties like the HBO series Game of Thrones, The Sopranos, Deadwood, and the Broadway hit Wicked.
It was nothing short of amazing to see the dedication involved in both the creativity and perseverance that went in to their astonishing end products. It gave us a renewed and healthy respect for what is needed to possibly win an Addy Award.
SageRock has never before entered to win one of the Akron Addys but that all might change in 2013. We have several initiatives which are worthy in their own right. As an Akron, OH based digital marketing firm, we have launched massive advertising campaigns across many online media channels that have brought jaw-dropping results for our clients and those, we feel, deserve recognition beyond just their immediate and ongoing success stories.
From the Akron AAF:
The prestigious Akron ADDY® Awards event is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards, considered the world’s largest advertising competition, honors creative excellence and cultivates the highest creative standards in the industry. Awards are given in 15 categories, including sales promotion, collateral, direct marketing, interactive and broadcast.
Here is a full list of Rules and Categories for the 2013 Akron Addys:
The Akron AAF is also sponsoring an upcoming dinner with the 2013 Akron Addy Judges on January 12th, from 7-9:30pm. If you’re interested in learning first hand what this year’s judges’ really think about Akron’s work then this will no doubt be an eye-opening dinner for you. What are the judges looking for? What most impressed them? What surprised the judges the most?
We just wanted to let you know that the SageRock Free Friday Internet marketing show is happening this afternoon! Sure, we haven’t actually decided upon a name yet, but who cares?
We’ve recently realized that many of the visitors to our site don’t know this is actually a thing and are therefore missing out on a wealth of online marketing knowledge that we give away weekly- for Free!
So, what is this all about?
In short, every Friday afternoon at 3:15pm EST, Sage and Greg from SageRock present an hour long online marketing show. It’s irreverent. It’s occasionally funny. Greg curses too much. This isn’t your average show.
Tuning in to the show is as easy as watching a YouTube video and we’ll guarantee that it will be worth your time.. or your money back! If you can’t figure out how to watch a YouTube video, our Free training seminars are probably too advanced for you so don’t bother
If you have an online presence.. If your company wants to learn how to increase their profits.. If you want to learn what’s new with Google, Yahoo, and Bing.. or if maybe you’re just looking for some random bit of entertainment while you waste away the tail end of your work week – Congrats! This is for you!!
Tune in live and for FREE around 3:15pm EST every Friday at:
In our 10+ years of dealing with thousands of social media videos here at SageRock, we have to give props where they are due. We literally don’t have much to say beyond what this video says for itself.
With no further delay.. we present the Best Marketing Video Ever Seen:
If your Website needs invaded by Comic Sans, Bronies and dudes wearing unitards, by all means contact threeamigossmarketing