The latest airport marketing articles on the SageRock Blog can be found here:
The SageRock airport marketing white paper can be found here:
Going on vacation often gives me some epiphanies.
I was just in Naples Florida spending time in that most amazing sun and warmth.
I think somewhere between Naples Beach:
and Tigertail Beach:
I had an idea! I’m going to try focusing on a specific industry for each month.
Most Internet marketing blogs and resource sites talk about marketing in general. But they don’t spend a lot of time helping people in specific industries. The information is very general.
So, I thought I’d give industry-specific content a spin.
Why I’m starting with Airport Marketing Month
The reason is pretty simple actually. I’ve got airports on my mind. Specifically, I’ve got the Akron Canton Airport on my mind. We work with CAK on paid search and search engine optimization. The marketing team at CAK is amazing. I feel unbelievably lucky that we get to work with them. They are smart and fun… a killer combination of ingredients that make for an amazing dish of awesomesauce.
My thought is that if they are so great to work with maybe there’s another airport out there somewhere that would be great to work with. Plus, all the SageRock heads are in the airport mindset.
But if nothing else, you should get a ton of information here as we explore the world on online airport marketing.
Here’s how it will work:
All month long the content here on the SageRock blog will be all about Airport Marketing. I’m envisioning we will discuss things like:
- Airport key phrase research.
- Airport paid search analysis.
- Airport organic search engine optimization analysis.
- Airport social media analysis.
- How airports can use various analytics tools to measure success.
- And stuff like that.
But here’s the thing: because I’m dedicating this month to airports, I’m more than happy to go in any direction you all would like. If you have a topic you would like to discuss just let me know in the comments of any of the posts. Or send me a message in the Contact Us page (in the top navigation). This month is all about you, airports!
I write this blog on Mondays, Wednesdays and Fridays. So you will want to check back here on those days. But I’m going to start trying to write more. My goal is to try to write something (even just a little something) 5 days a week.
I also encourage you to sign up for the SageRock Informational Newsletter. I send out notifications of free webinars, classes and that sort of thing in that newsletter. It is a primary way I let people know what new content is coming up.
I also am a big Twitterer. I post information and SageRock news there. You can follow me here: http://twitter.com/sagerock
There will also be a series of all these posts that you can follow. Those should be found at the top of each post in the airport marketing series.
So… we’ll see how this goes. If it goes well I’ll try another industry next month.
And as always, I’m very influenced by what you want. If you have ideas just let me know somewhere, somehow.
I think that’s enough for today. I’ll say this: I’m in the writey mood. I’m probably going to write another post right after this one and publish it tomorrow, Tuesday. You might want to check back tomorrow for the first step in our airport marketing analysis.