3 Things You Don't Have To Worry About

As a small business owner there are endless things to worry about.

I don’t even need to attempt to make the list. I could spend all day coming up with things to worry about. (Hey! You are taking care of that CAT tax issue, right?) See.

So I thought it might be more interesting to talk about 3 things you should just get out of your pretty little head.

Thing 1.
A new look for your Website.
I’m pretty sure there are a dozen other things you should do before getting a spiffy new looking Website.

I’m quite sure it looks old and out-dated. But you are going to be chasing the latest trends in cool Website fashions for eternity. They are just like cloths.

Thing 2.
Rebuilding your ecommerce platform.
Now look, if you are not selling online and you think you should be, that’s a different story.

But I have seen too many people get new shopping carts for their Website when the one they have is just fine.

I’m going to tell you a secret about shopping carts. You ready?

THEY ALL SUCK!

Sorry shopping cart people. I wish that wasn’t the case. But it is. They are hard to use both as the site owner and site user.

Just stick with the devil you know. I have used and setup more shopping carts in the last 15 years than the average bear. And while I have never found one that I’m deeply in love with, I also have not come across a single one that I hate to the ends of the earth.

They all suck and they all are good enough.

If you really want to change your shopping cart you better have a damn good reason. Don’t do it just because you are annoyed with the one you have. Trust me. You’ll be annoyed with all of them.

Thing 3.
Don’t fire your Web developer.
I see people do this all the time. It is often done by middle management people to look like they are getting something done. And it’s done by small business owners because they are impulsive and looking for some sort of solution to their problems.

If they won’t call you back or they seem legitimately incompetent then fine. Do it.
But it will end up costing you way more time and money than if you just stuck with the developer you have.

Think of them as part of the family. Have interventions. Tell them you are not happy. Talk to them about what you are looking to achieve. And tell them they aren’t getting fired. You just want to keep moving forward, together.

They will love you and work for you as hard as any person ever will. That’s because they have never heard those words come out of a client’s mouth.

Web developers and designers are running scared. They get fired all the time. Have you ever had a dog that’s fear-based aggressive? You never know when they’ll bite you cause you scared the crap out of them. It’s the same thing.

Here are 3 things you should worry about instead:
1: Does your site convert visitors into actionable leads for you? Start by making your phone number (or contact us button) red and BIG!

2. Can you add content easily? I would rather you have the fugliest Website on the block than not be able to add content easily. This is a numero uno issue.

3. Do you have a tracking plan? Please take the time you would pine over a new look for your Website and spend it pining over your Google Analytics. Create actionable metrics you are using to determine next steps for your site.

Sorry I threw in a little worry at the end there. I didn’t want you to leave this article thinking you had nothing to do. You have plenty to do.

Photo from: Los lunes al sol…don’t worry!

This post was written by

Sage Lewis – who has written 333 posts on SageRock Digital Marketing Blog.
My name is Sage Frederick Lewis. My kid's name is Indiana Sage Lewis. I am filled with love and passion for many things in life. The list of things I like about life is MUCH longer than the things I don't like about life. So, since you don't have all day reading about the mundane things I love (some of which, btw, include: Rocky, Indy, SageRock, movies, pizza, cheesecake, running, exploring.) here are the things I don't like: Driving Meetings Zucchini (I like it fine. I'm just allergic.) I think that's pretty much it. My Twitter account is: http://twitter.com/sagerock My YouTube Channel is: http://www.youtube.com/sagerock