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The Discipline Of Blogging

sagerock-yearoveryear

I’m totally late getting this post out today.

I had every intention of writing it last night. However, that got derailed after I cut and chopped trees in the back of SageRock for 11 hours:

I got it to this point:

Then by 7:00 pm I got it back to this state:

Because I’m not accustom to that type of work I was literally exhausted. At one point I thought I might throw up.

Needless to say, I couldn’t get a blog post out last night.

Today I have a 9:00, 11:00 and 1:00 meeting. (I just had a 20 minute impromptu internal meeting added in.)

My point is: Blogging is like that. It become incredibly difficult to stuff it into your day. But regularity is the #1 way to become a successful blogger, Facebooker, Tweeter, Instagram-er. All social media requires constant discipline. The minute you begin to slack off on your schedule is the minute your audience stops showing up.

So, poof! I have a blog post out the door today.

Here is why I do it:

Visits are up 72% year over year.

The only reason for that is because of blogging. Nothing else has changed.

But if that doesn’t excite you, here are year over year conversion rates:

That’s why I force myself to blog every day.

Afraid of the Book – My Phobia

Clayde Lewis liked this post

That’s all I can guess. I’m afraid of this book.

I had a whole day today to work on 1 of 2 books: a link building book and an online video book.

The link building book is super close to getting done. But I’ve recently thought it might be better to start with the online video book. That might be more interesting to people.

But either way, it’s now 12:39 pm and so far today I have:

  • Moved my camper to the office (no quick feat).
  • Planned a big tree cutting project at the office for tomorrow.
  • Searched the office high and low for a reciprocating saw that I have misplaced.
  • Talked with everyone at the office about such and such topics.
  • I’ve even worked on sales follow-up stuff (that’s usually the thing I put off for other stuff).
  • Checked my email over and over again.

But I have not done thing one with either of these books.

This blog post is the closest thing to them that I’ve gotten so far.

I’m not the procrastinating type. I usually can bust through projects like the Incredible Hulk busts through walls. But not this book.

This book is like kryptonite to me.

It weakens me and makes me less than my normal self.

I’d be inclined to take it as a sign that I don’t have a book in me. But that’s not who I choose to be. I probably am not an author. I’m probably more of a speaker. But, just the same, this is something I really want to accomplish.

So, like it or not, I’m going to get this freakin’ thing done.

I always know I’m on to something interesting if I start to feel afraid.

Do you have a similar issue?

I haven’t yet read it, but my friend Jim Kukral is temporarily offering a free book: Amazon.com: Write A F*$%’ing Book Already – The Insider’s Guide To Increasing Your Sales & Improving Your Career With A Book eBook: Jim Kukral: Kindle Store.

Jim writes a bunch of books. While I can’t review that book, because I haven’t read it yet, I can tell you that Jim knows how to do this stuff. So I’m quite sure it’s going to be helpful.

Do you have a similar phobia?

Alright, I’m going to force myself to open the file. Maybe I’ll make a list of things to do next.

 

Social media consulting for a 30 to lifer

This is maybe the most unusual consulting job I’ve ever had. I have been contacted by a guy who is doing 30 to life. He’s writing a book and needs a social media plan. There is one problem: (ha! 1 problem) he has no access to the internet. All of his correspondences to me are [...]

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Search engine optimization – 21st Century Public Relations

search-engine-optimization-google-trends

I don’t know what search engine optimization is. That probably seems like an unusual statement for someone who has made his living doing SEO since 1999. I think it’s that history that makes me less clear in being able to arrive at a definition of what search engine optimization is. Wouldn’t you say search engine [...]

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A Big Opportunity with U.S. Airport Paid Search

atlantaairportserp
This entry is part 16 of 17 in the series Airport Marketing Series

I admit that I have not gone through all 100 top U.S. airports from a paid search perspective. But what I can say is that most of you are missing a big opportunity for traffic in the search engines. Most airports are doing no paid search. This is a big opportunity for a couple reasons. [...]

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Why LAX Has The Most Twitter Followers

richmondtweet
This entry is part 17 of 17 in the series Airport Marketing Series

I wanted to spend a little time speculating why I think  @LAX_Official has the most Twitter followers of all U.S. Airports. I believe it also is the same reason Richmond International Airport is the #3 most followed U.S. airport even though they are not as big as the top 3 airports in total passengers. To start this investigation I [...]

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