Greg and I did an hour on an overview of content marketing.
We discussed what makes good content marketing. We also looked at examples of how other companies are doing content marketing. And then we wrap up with different kinds of content marketing you can do.
The complete session is here:
Did you know today is Maundy Thursday, the day before Good Friday?
As most of you know, this is the second biggest holiday for Christians after Christmas.
Because of that I thought we might look at organizations that give back to the community. Non-profits and that sort of thing.
If you are a non-profit this month’s session is dedicated to you: for being really great to your community.
We can look at any kind of Web marketing to help you with your mission of awesomeness.
Digital Akron is the last Thursday of every month… which is today.
It’s from 4:00-5:30 pm.
We provide snacks and drinks.
Just come to:
15 Broad St.
Akron Ohio
We’d love to see you here.
You are welcome to show up. But if you would register that would be great. You can register here:
Also, I might attempt to live stream the show on my USTREAM channel here:
I’ll put out a notification on Twitter if it’s going to happen here: http://www.twitter.com/sagerock
I’m speaking at Pubcon this April in New Orleans.
I’m really psyched about that because:
Brett Tabke
He has always been a major supporter of the SEO community. His WebmasterWorld was instrumental in getting a good, solid foundation of SEO principles.
Video is my bailiwick. I do a lot of video. And have done so since 2006. I joined Youtube
Feb 1, 2006,
These are some of my top level stats of my Youtube Channel:
I’m definitely not a “top Youtuber.” But I’m pretty happy with my presence in the Web marketing niche.
At any rate, I’m putting my list of topics I want to cover in a new tool I’m trying: List.ly. This tool lets you create lists that other people can add to and engage with and also embed it directly on your site.
So, as you look through the list below, if you see something I’m missing you can add it to the list.
You can also share the list as well, if you think it’s worth sharing.
There are still many areas that aren’t being crowdsourced… which is probably a missed opportunity. But now we can crowdsource our lists.
So, here’s the list I’ve been working on. Let me know what you think and let me know if you have any other items I should include on the list as I pull my data together.
I'm speaking at Pubcon New Orleans on Video and Viral Multimedia Social Optimization: http://www.pubcon.com/new-orleans-2013
I'm going to build a list of potential topics I want to cover to help people optimize their videos with the latest techniques.
If you have any tips please feel free to add them to the list.
You can also rank the list. That will help me organize the best points.
Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.
In the 8 years since YouTube has been with us, it's grown to be the second largest search engine in the world and the biggest online video portal by many a country mile. It's YouTube's world, we just live in it and now that fact has been confirmed by YouTube itself with the announcement that they have hit a staggering 1 Billion unique views every single month.
![The Top 10 Countries in YouTube Viewership Outside the USA [INFOGRAPHIC]](http://cdn.newmediarockstars.com/wp-content/uploads/2013/03/10-countries-infographic2.jpg)
In terms of total viewership on its top 100 channels, the biggest country for YouTube is still far and away the United States. However, YouTube is seeing big gains in viewer and subscriber growth in the rest of the world.
![57% Of Online Consumers Have Confidence In Product Videos [Report]](http://cdn.reelstatic.com/wp-content/uploads/2013/03/videoconsumption1-606x330.jpg)
A new study from video distribution service Invodo and Ecommerce consultants e-tailing confirms that there is an increase in the amount of consumers who feel more confident in buying a product or service after watching a demonstration video before they purchase.
What if you created a fake viral video?
A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank.
Sage Lewis | November 2, 2010 | Comments When you think of search engine marketing, we live in a much bigger world than just Google, Yahoo, and Bing. At the Search Engine Strategies Conference in Chicago, I sat in on sessions for YouTube and Facebook search optimization.
This is a very thorough presentation on YouTube Video optimization by Mark Robertson.
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort
You can use the Google Video extension to the Sitemap protocol to give Google information about video content on your site. You can create a new Sitemap based on the Sitemap protocol, add video infor
This is an interesting discussion that includes the importance of video rich snippets:
Videos for conversion should also almost always be self-hosted or hosted with a secure third-party solution, rather than put on YouTube. Why? Because these videos should invariably also be used to get rich snippets and drive additional traffic to the "money pages" of a website.
Youtube videos will not give you rich snippets back to your site. And links with rich snippets get a higher click through rate.
The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
With any kind of luck I’ll be live streaming this session from 6:30-8:30pm Eastern time, Thursday, March 21 on Ustream.
I did! I did get to stream it!
If you didn’t make it to the Hudson Library and need an SEO refresher, you might give these videos a look:
I’m speaking as part of the Hudson Library speaker series they do.
This has become a very well regarded series in our region. They always have really cool people speaking.
I’ve been lucky to be part of the series 3 times now.
Tonight, I’m doing a presentation on: The top 10 things you should know about SEO for your small business.
I’m seriously considering doing a live stream of the session from my phone on my Ustream channel. The biggest issue with that is what kind of Verizon service they have there. If I can get a solid 4G signal I might just try it.
If I stream it live I’ll post the link to the live session at the top of this blog post and I’ll tweet it out.
This is a two hour session. So getting to 10 points in two hours makes for a bit of a whirlwind. But it should also make it pretty fun.
I thought I’d wet your whistle for the event by listing the top 10 of these points.
I’m pretty much just going to bullet point them here. But we’ll go into more detail of each at the event.
OK. Here you go the top 10 things your small business should know about about SEO:
Youtube suggested search
Google Suggested Search
Google Related Searches
Google Places for Business
This is the most important thing you can do in local search.
Claim Your Business Listing On Yelp
Bing uses Yelp for its local listings. So having a good local listing at Yelp is going to help you on Bing.
8. Understand why people buy things. If you understand why they buy, you can understand what will motivate people to think you have compelling content. Read this article: http://www.clickz.com/clickz/column/2118094/makes-people-reasons
9. Use Slideshare to get ideas for content. There’s a ton of great content over there… probably in your industry. You can use those presentations as inspiration for content for your site.
10. Write in-depth, long, thoughtful articles. Google is looking for the most relevant content. That is usually the most thorough article. “How to” articles are great. You probably will have better luck creating one great article a month versus 20 quick articles.
So there you have it: The Top 10 Things You Should Know About SEO For Your Small Business.
I’ve been playing around with the idea of having some sort of product line. After a little thinking I thought it might be fun to make some stuff based on pictures I’ve taken and thoughts I have about life.
To kick things off, I present the You Do You Mug.
Here is the image for the mug:
I took this picture in Toronto on a business trip.
This guy was part of a “Naked Bike” club. (I’ve got some pretty crazy shots from this group that may be good for that extra snarky item in the future.)
But I really liked this guy. He’s totally naked. But he did an amazing full body paint job.
He reminds me that we can’t worry about what others think of us. It’s simply too exhausting.
I see people constantly worried about what people will think of them on social media. But in truth you have no idea what people are going to think of you. It’s impossible to ever really know.
Just: You do you. Forget about other people. You’ll never be the greatest person you can be if you spend all your energy worrying about other people.
And believe me: This message is as much for me as it is for anyone else.
So without further ado: here is my first official product:
The You Do You Mug.
Get the mug so you don’t forget.
Click the picture below to buy it:
