This is a presentation I’m doing for a group of manufacturers. These are the most important and effective things I think you should be doing in online marketing today.
This is a presentation I’m doing for a group of manufacturers. These are the most important and effective things I think you should be doing in online marketing today.
Greg and I did an hour on an overview of content marketing.
We discussed what makes good content marketing. We also looked at examples of how other companies are doing content marketing. And then we wrap up with different kinds of content marketing you can do.
The complete session is here:
Did you know today is Maundy Thursday, the day before Good Friday?
As most of you know, this is the second biggest holiday for Christians after Christmas.
Because of that I thought we might look at organizations that give back to the community. Non-profits and that sort of thing.
If you are a non-profit this month’s session is dedicated to you: for being really great to your community.
We can look at any kind of Web marketing to help you with your mission of awesomeness.
Digital Akron is the last Thursday of every month… which is today.
It’s from 4:00-5:30 pm.
We provide snacks and drinks.
Just come to:
15 Broad St.
Akron Ohio
We’d love to see you here.
You are welcome to show up. But if you would register that would be great. You can register here:
Also, I might attempt to live stream the show on my USTREAM channel here:
I’ll put out a notification on Twitter if it’s going to happen here: http://www.twitter.com/sagerock
I’m speaking at Pubcon this April in New Orleans.
I’m really psyched about that because:

Brett Tabke
He has always been a major supporter of the SEO community. His WebmasterWorld was instrumental in getting a good, solid foundation of SEO principles.
Video is my bailiwick. I do a lot of video. And have done so since 2006. I joined Youtube
Feb 1, 2006,
These are some of my top level stats of my Youtube Channel:
I’m definitely not a “top Youtuber.” But I’m pretty happy with my presence in the Web marketing niche.
At any rate, I’m putting my list of topics I want to cover in a new tool I’m trying: List.ly. This tool lets you create lists that other people can add to and engage with and also embed it directly on your site.
So, as you look through the list below, if you see something I’m missing you can add it to the list.
You can also share the list as well, if you think it’s worth sharing.
There are still many areas that aren’t being crowdsourced… which is probably a missed opportunity. But now we can crowdsource our lists.
So, here’s the list I’ve been working on. Let me know what you think and let me know if you have any other items I should include on the list as I pull my data together.
With any kind of luck I’ll be live streaming this session from 6:30-8:30pm Eastern time, Thursday, March 21 on Ustream.
I did! I did get to stream it!
If you didn’t make it to the Hudson Library and need an SEO refresher, you might give these videos a look:
I’m speaking as part of the Hudson Library speaker series they do.
This has become a very well regarded series in our region. They always have really cool people speaking.
I’ve been lucky to be part of the series 3 times now.
Tonight, I’m doing a presentation on: The top 10 things you should know about SEO for your small business.
I’m seriously considering doing a live stream of the session from my phone on my Ustream channel. The biggest issue with that is what kind of Verizon service they have there. If I can get a solid 4G signal I might just try it.
If I stream it live I’ll post the link to the live session at the top of this blog post and I’ll tweet it out.
This is a two hour session. So getting to 10 points in two hours makes for a bit of a whirlwind. But it should also make it pretty fun.
I thought I’d wet your whistle for the event by listing the top 10 of these points.
I’m pretty much just going to bullet point them here. But we’ll go into more detail of each at the event.
OK. Here you go the top 10 things your small business should know about about SEO:
This is the most important thing you can do in local search.
Bing uses Yelp for its local listings. So having a good local listing at Yelp is going to help you on Bing.
8. Understand why people buy things. If you understand why they buy, you can understand what will motivate people to think you have compelling content. Read this article: http://www.clickz.com/clickz/column/2118094/makes-people-reasons
9. Use Slideshare to get ideas for content. There’s a ton of great content over there… probably in your industry. You can use those presentations as inspiration for content for your site.
10. Write in-depth, long, thoughtful articles. Google is looking for the most relevant content. That is usually the most thorough article. “How to” articles are great. You probably will have better luck creating one great article a month versus 20 quick articles.
So there you have it: The Top 10 Things You Should Know About SEO For Your Small Business.