He has always been a major supporter of the SEO community. His WebmasterWorld was instrumental in getting a good, solid foundation of SEO principles.
Video is my bailiwick. I do a lot of video. And have done so since 2006. I joined Youtube
Feb 1, 2006,
These are some of my top level stats of my Youtube Channel:
Created: Feb 1, 2006
Lifetime views: 451,882
I’m definitely not a “top Youtuber.” But I’m pretty happy with my presence in the Web marketing niche.
At any rate, I’m putting my list of topics I want to cover in a new tool I’m trying: List.ly. This tool lets you create lists that other people can add to and engage with and also embed it directly on your site.
So, as you look through the list below, if you see something I’m missing you can add it to the list.
You can also share the list as well, if you think it’s worth sharing.
There are still many areas that aren’t being crowdsourced… which is probably a missed opportunity. But now we can crowdsource our lists.
So, here’s the list I’ve been working on. Let me know what you think and let me know if you have any other items I should include on the list as I pull my data together.
Google Trends now has YouTube searches going back to 2008. You want to know when certain topics are trending? Go to Google Trends and enter in some search terms. It's a good way to figure out some tentpoling opportunities, or just spending time analyzing good old-fashioned data.
In the 8 years since YouTube has been with us, it's grown to be the second largest search engine in the world and the biggest online video portal by many a country mile. It's YouTube's world, we just live in it and now that fact has been confirmed by YouTube itself with the announcement that they have hit a staggering 1 Billion unique views every single month.
In terms of total viewership on its top 100 channels, the biggest country for YouTube is still far and away the United States. However, YouTube is seeing big gains in viewer and subscriber growth in the rest of the world.
A new study from video distribution service Invodo and Ecommerce consultants e-tailing confirms that there is an increase in the amount of consumers who feel more confident in buying a product or service after watching a demonstration video before they purchase.
A new Pepsi MAX ad with Jeff Gordon in disguise taking a car salesman for a reckless spin has gone immediately viral. The problem is, once you know the legal wrangling that has to take place for a stunt like this to go off without a hitch, it immediately becomes apparent that it's a fake prank.
Sage Lewis | November 2, 2010 | Comments When you think of search engine marketing, we live in a much bigger world than just Google, Yahoo, and Bing. At the Search Engine Strategies Conference in Chicago, I sat in on sessions for YouTube and Facebook search optimization.
This is an interesting discussion that includes the importance of video rich snippets:
Videos for conversion should also almost always be self-hosted or hosted with a secure third-party solution, rather than put on YouTube. Why? Because these videos should invariably also be used to get rich snippets and drive additional traffic to the "money pages" of a website.
Youtube videos will not give you rich snippets back to your site. And links with rich snippets get a higher click through rate.
The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours.
This has become a very well regarded series in our region. They always have really cool people speaking.
I’ve been lucky to be part of the series 3 times now.
Tonight, I’m doing a presentation on: The top 10 things you should know about SEO for your small business.
I’m seriously considering doing a live stream of the session from my phone on my Ustream channel. The biggest issue with that is what kind of Verizon service they have there. If I can get a solid 4G signal I might just try it.
If I stream it live I’ll post the link to the live session at the top of this blog post and I’ll tweet it out.
This is a two hour session. So getting to 10 points in two hours makes for a bit of a whirlwind. But it should also make it pretty fun.
I thought I’d wet your whistle for the event by listing the top 10 of these points.
I’m pretty much just going to bullet point them here. But we’ll go into more detail of each at the event.
OK. Here you go the top 10 things your small business should know about about SEO:
SEO has never, in the history of SEO, been harder for small businesses. Google would rather rank a large brand or a big publisher. Just type in your major key phrases and see if this isn’t true for you. But there are things you can do. Read on…
For your first line of key phrase research defense: Use the Google and YouTube suggested search listings. And also use Google’s Related searches at the bottom of the search results page. Like these:
Youtube suggested search
Google Suggested Search
Google Related Searches
Use YouTube! This is the absolute best way to break into the search results at Google and YouTube. Google loves Youtube and still loves the small guy for video.
Don’t give up on optimizing your content. Use your targeted key phrase in 3 primary places:
* Your page title.
* Your body content.
* Link text (anchor text) from other pages back to the page you are optimizing.
If you do those things you are ahead of the vast majority of people.
Create content people want to talk about. Content that people share in social media, comment on and link to is going to be content that ranks well. You just have to be brilliant, that’s all
9. Use Slideshare to get ideas for content. There’s a ton of great content over there… probably in your industry. You can use those presentations as inspiration for content for your site.
10. Write in-depth, long, thoughtful articles. Google is looking for the most relevant content. That is usually the most thorough article. “How to” articles are great. You probably will have better luck creating one great article a month versus 20 quick articles.
So there you have it: The Top 10 Things You Should Know About SEO For Your Small Business.
I’ve been playing around with the idea of having some sort of product line. After a little thinking I thought it might be fun to make some stuff based on pictures I’ve taken and thoughts I have about life.