|
|
||||||
|
|
|
|
|
|
||
Beginner’s Track: Statistical AnalysisWhat is it? Site statistics are the underlying visitor details of your site. They can tell you things like: how many visitors came and from where, what key phrases people are using to find your site on search engines, what pages visitors looked at the most or least, and even what web browser people used to get to your site. Those are the basics and every business looking to develop a comprehensive web marketing strategy should know this data. Why get involved? By using cookies and then tying that information into the raw statistical logs, you suddenly can watch amazing things. For example, you could easily watch one user over any period of days or months as they come and go from your site. You would know exactly what pages they saw and if and when they bought from your site or signed up to your newsletter. This information lets you track every single web marketing strategy. You can know if your pay per click placements turned browsers into buyers or subscribers. By using different domain names, you can easily track all of your offline promotions from beginning to end. Once a person enters your site, you can know exactly where they came from, when they got there, and ultimately if you should continue marketing the same way you are marketing now, or if you should try something new. How do I start? Contact your web designer or hosting company to find out if server log data is currently being collected. You may have Web Trends service on your account and if so then you just need to gain access to the reports that program generates. If there is no program collecting and reporting on your log data, you can buy an off-the-shelf program for around $50/month to do this. Less expensive programs will tell you basics about web traffic. If you want to analyze conversion data and ROI, you may have to pair up two different programs or invest in a more expensive single solution. Your designer or a web marketing company can help you setup any statistical tracking program. Click here for more detailed Statistical Analysis information. | ||||||
RANKED TOP 10 FIRM IN NATION. Learn More.Latest Web Marketing NewsStart Your Holiday Campaign Now SageRock.com
|
About SageRock.com :: SageRock Services :: Beginner's Track :: Advanced Track |
