Beginner's Track

If you’re just learning about web marketing this is a great place to start. Follow these links to learn the basics about:

• Search Engine Optimization - Search Engine Optimization or SEO is the “science” of altering a website so that it will rank within the top 30 positions of search engine listings for chosen key phrases... read more
  
  
• Paid Search - Paid Search, sometimes called Pay-Per-Click or PPC advertising, is a web marketing strategy that involves companies paying search engines for listings by bidding on a desired position on the engine for a particular key phrase... read more
  
  
• Statistical Analysis - Site statistics are the underlying visitor details of your site. They can tell you things like: how many visitors came and from where, what key phrases people are using to find your site on search engines, what pages visitors looked at the most or least, and even what web browser people used to get to your site... read more

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