Case Study: PritzkerLaw.com

The Pritzker Law website has always had a large volume of content, so when the firm decided to pursue an organic search engine optimization campaign, most of the difficult work was already done. It was a matter of doing phrase research, choosing the best phrases for the website, organizing them accordingly, and then making sure each phrase had its place within the site’s overall web content.

After SageRock optimized the impressive and well-written content, the site gained a total of 300 new positions online in a 5-month timeframe for a 714% increase. The total number of positions, with the new positions added to existing ones, was a total of 342. Of those, 248 were on page one, 59 on page two, and 29 on page three. Of the 248 positions on page one, 84 of those positions were number one positions, 103 were in listings 2-5 for chosen phrases, and the rest were in positions 6-10.

How did this translate into traffic volume? Volume increased by 4X times over 5 months and continues to climb steadily to this day with the latest total at 9,866/month. This has translated into conversions on the website. Before the optimization, lead forms trickled in randomly. Now, with the volume at good levels and the traffic coming in pre-qualified by appropriate phrase searches, lead conversions have increased by substantially and many more of those leads are becoming lucrative clients.